fbpx

Elizabeth Christian Public Relations Acquires Wyatt Brand; Kristin Marcum Promoted to President of ECPR

by | Jan 25, 2018

Austin, Tex.-based Elizabeth Christian Public Relations (ECPR) has acquired Wyatt Brand, Inc., creating one of the largest independent public relations agencies in Central Texas and extensively broadening the firm’s capabilities, client roster and geographic footprint.

This announcement is coupled with news that Kristin Marcum has been named president of ECPR. Marcum, who joined the firm in 2003 and who has served in increasingly significant roles, most recently was ECPR’s chief operating officer. She is a shareholder in the firm.

Elizabeth Christian will remain at the helm as chief executive officer.

“Since ECPR was founded in 1995, this agency has stood for the integrity of public relations, a reverence for journalism and storytelling in ever-expanding forms, including the development of video production, digital media strategy and event production,” Christian said. “Acquiring Wyatt Brand—bringing David and Rachel Wyatt’s unique expertise and sterling reputations into the fold—will allow us to grow and to serve our clients more robustly than ever before.”

Wyatt Brand co-founder David Wyatt will join ECPR’s senior leadership team as a director and co-founder Rachel Wyatt will be ECPR’s creative director.

“Kristin Marcum is the most talented public relations leader imaginable,” Christian said. “As we build the quintessential 21st Century PR firm, she is the ideal person to serve as president,” Christian said. “She and I are great partners and great friends.”

The powerhouse agency—which represents regional and national brands including Google, St. David’s HealthCare, Texas Mutual Insurance Company, Precourt Sports Ventures (owner of Major League Soccer’s Columbus Crew SC), Orangetheory Fitness, SouthWest Water Company and the Austin Board of Realtors, among others—is expanding service categories with the acquisition of Wyatt Brand.

“Too many communication agencies are eager to sell companies’ stories,” David Wyatt said. “Elizabeth Christian Public Relations is best equipped—now more than ever—to tell the broadest and most engaging story about how brands behave, look and interact and what they mean to their stakeholders. We couldn’t be more excited.”

Wyatt Brand’s clients have included H-E-B, Thirteenth Floor Entertainment Group, UNESCO, Israel, the City of Marfa, Long Center, the University of Texas at Austin and California Polytechnic State University. Comprehensive brand development, art direction and publication design, as well as cultural and cause-centric public relations, will become important service offerings of ECPR.

“In my 20 years in public relations I’ve realized the only constant is change,” Marcum said. “Fortunately, I’ve had the best teacher in Elizabeth (Christian) and feel prepared and privileged to take on this leadership role as we expand our scope to provide an even more comprehensive suite of services to our clients.”

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

Tips and tactics for driving SaaS PR campaigns in 2023

Tips and tactics for driving SaaS PR campaigns in 2023

Running a software-as-a-service (SaaS) campaign involves taking numerous actions across a range of media outlets to raise awareness around your product. A successful PR campaign can create the required buzz, leading to more inquiries and sales. SaaS firms operate in a...

How vampire words suck the life out of your business writing

How vampire words suck the life out of your business writing

Imagine your boss issues the following email at the end of the day: “I’m bringing in bagels tomorrow morning.” Yay, bagels! You make a mental note to skip breakfast tomorrow to make room for schmear. Then your boss emails: “I’m going to prioritize bringing in bagels...