Emilia Romagna’s Umberto Cesari names Colangelo & Partners AOR for US campaign

by | Jun 19, 2020

Umberto Cesari, one of the most prominent wine estates in the Emilia Romagna region of Italy, has announced Colangelo & Partners as its agency of record in the United States, set to develop and execute a comprehensive communications strategy to target key media, trade and influencers. Umberto Cesari has had a constant presence in the US for over 30 years and this partnership commences a new chapter dedicated to leveraging brand awareness in a market that continues to present new opportunities.

Colangelo & Partners will focus the ongoing campaign on strategic media and trade relations to increase Umberto Cesari brand visibility as well as support selling opportunities. The activation solidifies the winery’s commitment to the American market and its continued dedication as a pioneer of Italian wines. Umberto Cesari joins a growing roster of prestigious Italian accounts at the agency including Trento DOC, Prosecco DOC, Empson USA and the Frescobaldi Group of Brands, including Tenuta Luce and Frescobaldi Toscana.

Umberto Cesari, the winery’s founder of which still bears his name, began his winemaking journey in 1964 when he purchased a 20-hectare vineyard in Castel San Pietro Terme, just outside Bologna. Among the first winegrowers in the region to focus on high quality production, Cesari dedicated himself to making wines that truly represent the traditions and authenticity of Emilia Romagna, elevating the image of these regional varietals, specifically Sangiovese, all over the world.

Gianmaria Cesari, son of Umberto Cesari, leads the company’s pursuit as a leading Italian wine brand.  “Umberto Cesari winery has been a part of our family for over five decades and during that time we have acquired additional vineyards, built a new wine cellar and invested in the pillars of our viticultural philosophy,” says Gianmaria. “Preserving the environment and sustainably making high quality wines is who we are.”

“We are thrilled to welcome Umberto Cesari to our portfolio,” says Gino Colangelo, President of Colangelo & Partners. “We love working with family-owned wineries with genuine stories to tell and look forward to working with them to achieve their goals.”

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