For the first time, Engagement Labs is celebrating brand performance leaders. Brands that are included in these awards are highly talked about brands online via social media and offline by consumer word of mouth.
THE BRAND AWARDS INCLUDE:
- MOST LOVED BRANDS
- BRANDS MOST SUCCESSFUL WITH EVERYDAY INFLUENCERS
- BRANDS WITH THE MOST TALKWORTHY MARKETING
- MOST TALKED ABOUT BRANDS
- MOST IMPROVED BRANDS
The awards are based on the Company’s proprietary TotalSocial® data, which continuously measures the four most important drivers of brand performance. These are: sentiment (having more positive than negative conversations), brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). Our technology platform, TotalSocial, and the propriety analytical scoring system that drives it, are the basis for these awards.
#1 MOST LOVED BRAND AWARD:
When you love a brand, you don’t just purchase its products/services; you are more likely to recommend that brand, talk about it with friends and engage with its marketing content. From theme parks to chicken cutlets, the nation’s most loved brands of 2017 may surprise. Disney World and Perdue receive consumers’ stamp of approval in the first awards category. The Most Loved Brands of 2017 of consumer online conversations and in real life conversations are below.
#2 BRANDS MOST SUCCESSFUL WITH EVERYDAY INFLUENCERS:
Who are the everyday influencers? These are your friends, family and colleagues who frequently give recommendations and maintain large social networks—both online (via social media) and offline (via face-to-face conversations). The brands who earned the top distinction were selected based on the extent to which this influential audience represented a large proportion of those people who talk about and recommend the brands offline and online. The Brands Most Successful with Everyday Influencers of 2017 in consumer online conversations and in real life conversations are below.
#3 BRANDS WITH THE MOST TALKWORTHY MARKETING:
At any given moment, consumers are at the receiving end of a number of different marketing and advertising messages across categories and a variety of platforms (digital, TV, print, mobile, etc.). The rankings are based on the extent to which people are sharing or talking about a brand’s marketing or advertising content both online (via social media) and offline (via face-to-face conversations). The Most Talkworthy Marketing Award is given to brands with the highest brand sharing scores online and offline in 2017, and the winners can be found below, in addition to those brands with the Least Talkworthy Marketing.
#4 MOST TALKED ABOUT BRANDS:
Before consumers buy, they talk. They seek recommendations from friends, co-workers and family about where to shop, what to eat or drink and what shows to watch. Such conversations have a large impact on the revenue of the brands being discussed. The Most Talked About Brand Award is given to those with the highest volume scores online and offline in 2017. Walmart clipped the top spot as the Most Talked About Brand offline. Meanwhile Online, the Most Talked About brand was Fox News, which both won the ratings war in 2017 and found itself in the social media spotlight.
#5 MOST IMPROVED BRANDS:
With consumer conversations driving 19 percent of sales, it is no surprise that marketers want to improve how much and how positively consumers are talking about their brands. the number one most improved brand for TotalSocial Offline was Bose.The top-ranked brand for most improved online conversation went to U.S. Bank due to its increase in online sentiment and online influence.