In a world where everyone is a content creator, content is no longer king—the consumer is. If they don’t want their entertainment interrupted with traditional advertising, then the advertising must become the entertainment. Consumers want stories. They don’t care who it comes from, as long as it’s entertaining, informative and it makes them feel. Those who engage consumers with story-driven creative and content will ultimately win the most valuable prize there is—brand loyalty.
On Tuesday, November 7, Epic PR Group is hosting a one-day Content Decoded marketing and brand storytelling masterclass will be held at the Verizon Technology and Policy Center in Washington, DC. The days of interruptive marketing are numbered. If brands want to be relevant, they need to stop interrupting what consumers are interested in and find ways to become what they’re interested in. Come join a lively discussion with fellow brand marketers about everything from the state of content marketing and brand storytelling to how to create an innovative content studio. Attendees will also have the opportunity to tour The Washington Post newsroom and have lunch with reporters.
Content Decoded is presented by Emmy and Cannes Lions award-winning branded content producer, David Beebe (former VP, Global Creative + Content Marketing, Marriott International and Founder, Marriott Content Studio) and Adele Gambardella-Cehrs, CEO of Epic PR Group, author of SPIKE Your Brand ROI: How to Maximize and Get Results, and a contributor to Inc. Magazine and The Wall Street Journal’s “Crisis of the Week” column.
What: Content Decoded: Content Marketing + Brand Storytelling Masterclass
When: Tuesday, November 7, 2017 from 8 am – 6:30 pm ET
Where: Verizon Technology and Policy Center, 1300 I St. NW, Suite 500 East, Washington, DC 20005
Breakfast, lunch and end-of-day cocktails will be provided.
To register, please visit http://contentdecoded.com/content-marketing-masterclass-washington-dc/. Seats are limited and going fast! You can redeem the following discount code when you register via aforementioned link: ADELE17
A VIP dinner experience on Monday, November 6 is also available for purchase. You’ll enjoy intimate conversation, meet the chef, receive a private tour of the kitchen, and enjoy delicious food and tasty drinks at Bill Rancic’s RPM Italian.
If you have any inquiries about the event, please contact Jackie Lewis at Epic PR Group. She can be reached at Jackie@epicprgroup.com or 703-299-3404.
