eRelevance Corporation, a customer marketing service for small- to medium-size businesses, announced the appointments of Rafael Landestoy as vice president of business development and Travis Skidmore as vice president of client success and retention.
Landestoy will lead the company in identifying, structuring and closing strategic partnership deals to drive topline sales growth. He brings to eRelevance a decade of sales experience in high-growth healthcare technology startups, including PatientPop and Counsyl.
In his new role at eRelevance, Skidmore will lead client success and retention, working to build strong relationships while identifying new revenue opportunities from existing clients. Previously, Skidmore was vice president of client success at SpiceCSM, where he achieved 100 percent retention in the customer account base, as well as annual recurring revenue growth in 90 percent of customer accounts, with an average customer growth rate of 155 percent.
“We are excited about these strong new additions to our team,” says eRelevance CEO and Co-founder Bob Fabbio. “Rafael’s expertise in healthcare technology sales makes him a valuable addition to our business development team as we outpace growth benchmarks in response to demand for our customer marketing service. Travis has an extraordinary track record of retaining and growing existing clients and will be instrumental as we continue to deepen relationships with our clients for long-term success and to reach our annual recurring revenue goals.”
Clients who choose eRelevance have seen an average of five dollars back for every dollar spent, proving the ROI of its services. These appointments support the company’s continued efforts to bring affordable marketing sophistication to small businesses.