Family-owned opticians Aston & Woods appoints The PHA Group for PR support

by | Jun 1, 2018

The PHA Group announced it has been appointed by independent opticians and eyewear boutique, Aston & Woods, to manage their launch communications strategy.

Aston & Woods combines a premium approach to clinical eyecare, alongside a high-end eyewear offering. The PHA Group will be supporting Aston & Woods with a five-month PR campaign to raise awareness of its flagship clinic based on Tottenham Court Road, London, alongside positioning its Director Sona Thakerar McOptom, and Sports Vision Practitioner, as a thought leader and expert optometrist within the media.

Founded by husband and wife team Keval and Sona Thakerar (an award-winning optometrist), the concept was born out of Sona’s experience working for larger opticians that can impose strict restrictions on the time allowed to test each patient.

Knowing something had to change, Aston & Woods was created to ensure customers receive the best service and care for their eyes. Each patient is allotted at least 40 minutes to ensure a thorough eye test takes place, using a non-invasive imaging technique to help in the diagnosis and management of certain eye conditions such as glaucoma and macular degeneration.

All eye examinations with Aston & Woods are performed using the latest technology and equipment used by ophthalmologists in hospitals such as Moorfields Eye Hospital.

The PHA Group was appointed after the agency submitted a proposal which highlighted the team’s experience with health brands, expertise in working with influencers as well as their high-level journalist contacts across both the health and fashion media.

Founder of Aston & Woods, Keval Thakerar comments: “We appointed The PHA Group based on their expertise in working with both traditional media and influencers. I believe we have appointed an agency that shares our passion and will help our brand grow from strength to strength. We were keen to work with an agency that not only had the relevant experience but understood our brand and what we are looking to achieve – The PHA Group demonstrated real vision that matches our brand ambitions and we are looking forward to working with them on a campaign to help us achieve vital cut-through for the business.”

Sarah Sharp, Senior Account Director at The PHA Group said: “We’re delighted to be working with Aston & Woods on a campaign that helps increase awareness and educate consumers about the importance of eye care.”

We believe Aston & Woods has a unique offering, combining a premium eye care clinic which takes the time to give its patients thorough and detailed eye tests, along with its high-end eyewear boutique which contains some truly stunning fashion brands. We can’t wait to launch our activity and engage influencers with this exciting offering in the heart of London.”

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


AI and the Future of Media: Q&A with Tech Unmasker Pete Pachal

AI and the Future of Media: Q&A with Tech Unmasker Pete Pachal

Way back in 2017, I predicted in a VentureBeat guest post that PR people will be getting superpowers in a single year.  Unfortunately, I was off by about seven years. Regardless, it’s here now, and it’s far bigger than I imagined. The influence of AI on journalism...