Raare Solutions and creative partner The S3 Agency announce that they have been named Email Agency of Record for Ferrari North America, the exclusive importer of Ferrari vehicles in the Western Hemisphere. The two agencies, who have partnered to drive success for Fortune 500 companies, will be providing Ferrari North America with the best of both worlds: Raare’s unique ability to transform data into direction and fuel The S3 Agency’s hallmark fearless creativity.
With deep experience in data analysis and utilization, orchestrated marketing engagements, and creating stunning, innovative communications, Raare and S3 are charged with transforming Ferrari’s email across all touchpoints. The team will create dynamic, targeted and visually compelling customer engagement experiences intended to help drive new customer acquisitions and increased loyalty.
“Raare and S3 provide extensive, unmatched experience in automotive marketing, customer data analysis, and the insight-driven creativity required to bring the ultra-premium experience to the digital sphere of Ferrari ownership,” said Esther Poulsen, President of Raare Solutions.
The S3 Agency’s CEO Denise Blasevick added, “In a rapidly evolving environment where consumers demand personalized, harmonized experiences across devices, our partnership brings the Ferrari brand a powerful suite of services for delivering the right communication at the right time by the right channel—all with the goal of driving ROI.”
Following the initial analysis phase, the new system of Ferrari North America’s email communications is slated to begin rolling out before the summer begins.