Leading PR agency The PHA Group has been appointed by financial crime risk platform Elucidate to lead its PR strategy as it embarks on an exciting phase of growth.
The PHA Group has already supported the launch of Elucidate’s first US office in Miami, and will now be responsible for generating sustained brand awareness and corporate profiling in the UK and Europe, focusing on educating the market through profiling and thought leadership and underpinned by Elucidate’s upcoming business announcements, new hires and growth milestones.
Regulated by the BaFin and ESMA, Elucidate provides the market’s only authorized financial crime benchmark. From its base in Siliconallee, one of Berlin’s most diverse teams works with financial institutions and regulators with the goal of identifying, minimizing, and pricing their financial crime risk exposure.
Founded by CEO Shane Riedel and CTO Filipe Garcia, Elucidate has rated the financial crime risk of over 20,000 organizations since February 2018. Employing advanced data analysis technology, Elucidate’s FinCrime Index (EFI) enables pricing of financial crime risk, creating a global industry baseline for measuring financial crime risk and determining risk appetites.
The PHA Group’s Technology team in London and Manchester, which has impressive credentials in fintech and financial markets, will drive the strategy throughout 2022.
Ben Cossor, Head of Technology PR at The PHA Group, commented: “We’re delighted to be supporting the Elucidate team in their next phase of growth at an exciting time for the business. Financial crime is only increasing across the globe and we are proud to be working with a truly innovative company that’s on a mission to protect banks and financial institutions – and their customers – from this ever present risk.”
Ezequiel Djeredjian, Senior Marketing Manager at Elucidate, says: “Amongst their many credentials, we made the decision to work with The PHA Group because of their knowledge and experience in fintech and financial markets, which reassured us they would be the right partner to not only understand our product but also our global vision as a company. We are very confident and know we can trust the team to drive our UK and European communications at all levels.”
For more information, please contact elucidate@thephagroup.com.
About Elucidate
Elucidate (https://www.elucidate.co) is a financial crime risk platform, regulated by the BaFin and ESMA, providing the market’s only authorised financial crime benchmark. From its base in Siliconallee, one of Berlin’s most diverse teams works with financial institutions and regulators with the goal of identifying, minimising, and pricing their financial crime risk exposure.
Founded by CEO Shane Riedel and CTO Filipe Garcia, Elucidate has rated the financial crime risk of over 20,000 organizations since February 2018. Employing advanced data analysis technology, Elucidate’s FinCrime Index EFI enables pricing of financial crime risk, creating a global industry baseline for measuring financial crime risk and determining risk appetites.
About PHA Group
Established in 2005, London-based PR agency The PHA Group was founded by Phil Hall, the former editor of the world’s bestselling newspaper and head of the Trinity Mirror Group. The agency, formerly known as PHA Media, has recently rebranded to reflect its significant growth and expanded list of services, which includes Consumer PR, Sport & Fitness PR, B2B PR, Technology PR, Third Sector PR, Influencer PR, Healthcare PR, Crisis & Reputation Management, Public Affairs and Personal PR. www.thephagroup.com
