Finn Partners announced it has acquired Missy Farren & Associates (MFA), a 20 person New York-based firm with a client roster spanning travel and hospitality, consumer products, sports and adventure, wellness and nonprofit.
Missy Farren, founder & CEO of her firm, will serve as a managing partner at FINN and she and her team will move into FINN’s NY office in 2019.
The MFA team will operate under the FINN brand name. Among their current and past clients are Westin Hotels & Resorts, Stance, US Ski & Snowboard, Peet’s Coffee, Confluence Outdoor, Mountain Collective, Cannondale, Schwinn, Chatham Bars Inn on Cape Cod and NutriBullet.
The addition of MFA’s team will bolster FINN’s global team of 120 across the travel and consumer sectors and will add sports marketing and outdoor-lifestyle clients to the mix.
Peter Finn, founding partner of FINN said, “We think highly of MFA’s creative approach to combining clients and assignments that intersect destinations, consumer goods and outdoor sports. And, we were impressed with their work for seven Olympic Games, where they displayed an unmatched expertise for strategy, communications and execution for brands and athletes.”
Farren commented, “As we looked ahead to MFA’s 25th anniversary in 2019, joining the FINN team was an exciting and strategic next step for us in the agency’s growth. We love what we do and the clients with whom we have built significant history, and we’re confident that the additional resources that FINN provides will offer even greater results.”
“With the global wellness industry valued at $4.2 trillion and growing, the Olympic Games on the horizon, and consumer travel statistics around the world increasing every year, we look forward to a bright future as an integral part of FINN,” added Farren.
Rick Gould, Gould+Partners, facilitated the introduction of FINN and MFA and advised MFA on the negotiations.
