FinTech Pioneer Biz2Credit Taps Mower for Brand Strategy

by | Nov 8, 2019

Biz2Credit recently announced a partnership with advertising, marketing and public relations agency Mower.

Since being founded in 2007 with the goal of making business finance work better for small businesses and entrepreneurs, Biz2Credit has arranged more than $2 billion in small-business financing, been named to Crain’s New York Business’ Fast 50 several times, and was ranked in the top 200 fast-growing companies on Deloitte’s 2018 Technology Fast 500.

The company’s proprietary digital platform matches small businesses with the best source of capital based on their unique profiles and has a network of 1.6 million users, credit rating agencies and small-business service providers, including CPAs and lawyers.

The widely recognized number one resource for working capital, commercial real estate and other funding options in the U.S. tasked Mower with refreshing the company’s website and providing an overall brand strategy.

“The FinTech industry is constantly changing, and we’re ecstatic to partner with a pioneer like Biz2Credit that is helping to lead that change,” said Doug Bean, chief brand officer, Mower. “At Mower, we pride ourselves on being fierce friends, which means pairing our many years of experience with research-based insights to tailor strategies that address our clients’ current and future needs.”

One of the largest independent marketing, advertising and public relations agencies in the U.S., Mower has nine offices located in New York City; Atlanta; Boston; Charlotte, N.C.; Cincinnati; and Buffalo, Rochester, Albany and Syracuse, N.Y.

The agency’s strategic approach has earned top industry accolades ranging from Clio, Cannes and ANA B2 awards to rankings in AdAge, PR Week and the Chief Marketer 200. It was also recently listed among PR News’ 2018 Top Places to Work.

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