BackBay Communications, an integrated financial-services public relations and content-marketing firm, today announced that it has been retained as agency of record by Foreside, a provider of technology-enabled regulatory and compliance consulting and fund distribution services to clients in the asset and wealth management, private equity, venture capital and hedge fund industries.
BackBay Communications focuses on working with financial technology, private equity and venture capital, asset management, and impact investing clients, and service providers to these industries. BackBay will provide Foreside with an integrated communications program including media relations, content development, conference participation and awards submissions.
“After an extensive search of the best financial services public relations firms, we are pleased to select BackBay Communications,” said David Whitaker, President of Foreside. “BackBay has a strategic and integrated approach to public relations and content development and distribution, deep experience representing the types of firms we work with, and strong relationships with the relevant financial services media. We look forward to a productive relationship.”
“Foreside provides essential regulatory, compliance and fund distribution services including outsourced Chief Compliance Officer (CCO) to the global financial community and is growing rapidly organically and through acquisitions,” said Bill Haynes, Founder & CEO, BackBay Communications. “We are proud of Foreside’s selection of BackBay and look forward to working with the company to tell their story and share their insights.”