Former Delta Airlines CCO, AP Global Business Editor Kevin Shinkle joins Devine + Partners

by | Jan 25, 2021

Devine + Partners, a Philadelphia-based communications firm, is expanding its agency capabilities with the addition of Kevin Shinkle, an experienced journalist and corporate communications officer, as Senior Vice President and Chief Content Officer.

During his career, Shinkle has served as Chief Communications Officer at Delta Air Lines, Global Business Editor for the Associated Press, Business Editor at The Star-Ledger in Newark and most recently as Chief Communications Officer for the Knights of Columbus, the international charitable organization.

“Over the course of the past few years, D+P has doubled down on content. Our hiring of Kevin, a well-respected and experienced content expert, reaffirms and strengthens that commitment,” said Jay Devine, president and CEO of Devine + Partners. “While Kevin has worked with us for the last five months, we are extremely pleased that he will now be part of our full-time D+P team.”

Shinkle’s passion for communication lies in the heart of storytelling. His motivation is to move hearts, minds and markets through compelling stories.

“Working in an agency appealed to me because having my hands in so many different things at once is similar to working in a newsroom I am looking forward to that creative buzz and energy again,” Shinkle said. “Mostly, I’m thrilled to be a part of the Devine + Partners team and to work with a vast array of clients in the Greater Philadelphia area and beyond.”

At Delta, Shinkle introduced and launched the Delta News Hub, a website marrying journalistic techniques to corporate goals, where customers, journalists, employees and other stakeholders could learn more about Delta in video and print. The News Hub helped propel Delta to soaring customer satisfaction scores. As an editor and journalist with the Associated Press and Newark Star-Ledger, he produced stories about some of the biggest news events of our time, from 9/11 to the Great Recession.

His expertise has led him to earn major accolades, including a regional Emmy Award, as the executive producer of a documentary while with the Knights of Columbus. Under his direction, reporters and communications professionals have won a variety of national awards, and he was part of the editing team when The Star-Ledger won a Pulitzer Prize for Breaking News.

Shinkle is a graduate of Hillsdale College, where he majored in in history and political theory. He and his wife Barbara have two daughters and reside in Ewing, New Jersey.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


5 tips for setting media relations KPIs to support brand campaigns

5 tips for setting media relations KPIs to support brand campaigns

Media relations can play a pivotal role in shaping perceptions and driving engagement. Creating an effective media relations program requires not only strategic planning but also meticulous measurement to ensure its alignment with broader campaign goals. Key...

5 ways AI can help small businesses save significant money

5 ways AI can help small businesses save significant money

Small businesses aren’t moving as fast as enterprises when it comes to integrating AI, perhaps feeling like the benefits are more designed for larger-scale operations. Plus, these leaders find it harder to find the time to work in their AI acumen—only 29 percent of...