BackBay Communications, a Boston-based financial-services public relations and integrated content-marketing firm, announced that former Money Magazine Deputy Editor Paul Lim has joined the firm as Vice President and will lead its asset and wealth management group.

Lim’s responsibilities include overseeing the group’s accounts and developing and implementing strategic communications plans on behalf of clients, including integrated content marketing campaigns and media relations. BackBay’s asset and wealth management clients include: Adams Funds, Athena Capital Advisors, Boston Partners, Fiduciary Trust Company, Harbor Capital Advisors and Northeast Investors Trust.

As Deputy Editor at Money Magazine, Lim oversaw all financial and investing coverage at the magazine and its affiliated website. While at Money, he also served as a contributing columnist for The New York Times, writing about investing and the markets for the national newspaper’s Sunday business section. Before that, he served as the chief financial correspondent for U.S. News & World Report and was a financial writer for The Los Angeles Times, where he also wrote a recurring column on retirement investing.

“We are excited to have Paul join BackBay Communications. His deep understanding of trends and issues in financial services will help clients stay ahead of current events, while his ability to distill complex topics and convey investing and market insights in a memorable and easy-to-understand narrative will benefit the end customers of our asset and wealth management clients,” said Bill Haynes, President & CEO, BackBay Communications.

“Across each of BackBay’s verticals, including fintech and private equity, clients increasingly seek assistance in developing content to fuel their integrated communications efforts. BackBay is well positioned to help these companies develop and share insights and become recognized thought leaders in their respective markets,” he added.

Want more like this?

Subscribe to get daily or weekly PR News updates from Bulldog Reporter

Bulldog Reporter

Bulldog Reporter

Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

Journalists on the move – Week of October 15

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Agence France-Presse: promotes Shaun Tandon (@shauntandon) to State Department Correspondent. Atlantic, The: hires...

PR rebranding—here’s your guide to a successful brand reboot

A company’s brand is the image it shows to the public. With things moving so quickly, sometimes we need to take a step back and revisit the message we are sharing with the world. In order to not fall behind, there are some things you are going to want to take into...