Fort Lauderdale, Fla. — July 22, 2024 — Durée & Company – an award-winning full-service public relations and marketing firm founded in 1999 in Fort Lauderdale – has been awarded an Honorable Mention in PRNEWS Experiential and Event PR Awards in the Best Overall Event PR Event/Experimental Campaign B2B category. The firm won for its work with PORT 32 Marinas, a leading owner, operator, developer and acquirer of a growing collection of irreplaceable marina assets.
PRNEWS’ Experiential and Event PR Awards honor the creativity, dedication and strategic acumen behind the most outstanding experiences and events created by the PR industry. Winners consist of media events, press tours, PR activations and red-carpet events that are making waves and innovating at every corner.
Jenna Sample, Samantha Calebrese, Durée Ross, Caroline Williams, Abbie Lipton
The PRNEWS Group at Access Intelligence, LLC is the communications industry’s leading source of education, inspiration and recognition. For over 75 years, PRNEWS has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries.
Durée & Company’s main office is headquartered in Fort Lauderdale, known as the “yachting capital of the world” and the “Venice of America,” an epicenter for marine companies. Durée & Company has deep-rooted knowledge and expertise in serving clients in the marine industry and understands the history and the factors that affect the industry, including the growing number of new boaters on the water every year and the demand for boats and boating services. Founded by Durée Ross, who was born and raised in South Florida, the firm comprises a team of seasoned professionals who understand clients’ needs and deliver impactful campaigns, taking a hands-on and strategic approach.
Durée & Company aimed to position PORT 32 Marinas as an industry innovator by highlighting its technological advancements and commitment to exceptional service. By emphasizing PORT 32’s competitive advantages and unique offerings, it aimed to differentiate the brand in a crowded market landscape and attract discerning boaters seeking unparalleled marina experiences.
The agency’s PR strategy focused on creating stories that highlighted the brand’s strengths, including its facilities and technological innovations through a mix of activities such as events, promotions, media coverage, profiles/thought leadership and content creation. The campaign directly led to increased consumer engagement and sales.
“We are proud to be awarded an Honorable Mention in the distinguished PRNEWS Experiential and Event PR Awards,” said Ross. “This recognition is a testament to our established and ever-expanding marine practice and our work with distinguished companies in the maritime industry. It underscores our expertise in media relations, activations and community outreach has further established Durée & Company as a trusted source for marine marketing.”
In addition to its work in the yacht and marine industry, Durée & Company’s practice areas include real estate, nonprofit, hospitality, business, lifestyle, health and wellness, legal, as well as cannabis, psychedelics and other emerging industries. While the firm’s longtime headquarters is in Fort Lauderdale, it also maintains a satellite office in Aspen, Colorado.
In 2023, Durée & Company received two awards for its work with international on-water assistance provider Sea Tow. The firm’s meticulous work was celebrated with a Bulldog Bronze Award for outstanding crisis communication. As a further testament to its excellence in communication, Durée & Company also received an Honorable Mention in the Public Relations Campaign category at the Marine Marketers of America’s 2022 Neptune Awards. The agency also won a Cannabis Marketing Association Seven Award for “Best Use of PR.” Ross was named a winner of the 2023 PRNEWS People of the Year national awards in The Crisis Managers category. In both 2023 and 2024, Durée & Company was awarded Fort Lauderdale Magazine’s Best PR Agency of 2024 award in the gold category.
For more information about Durée & Company’s services, visit https://dureeandcompany.com/ or call the firm’s Fort Lauderdale office at 954-723-9350.
About Durée & Company, Inc.
Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include nonprofit, hospitality, business, lifestyle, health and wellness, legal, real estate, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is the proud recipient of four notable 2023 awards: Bulldog PR Bronze Level for “Best Crisis Management,” Cannabis Marketing Association Seven Award for “Best Use of PR,” Fort Lauderdale magazine “Best of Fort Lauderdale Top PR Agency” and PR News People of the Year Award, “The Crisis Managers Category.” Durée & Company is a member of PR Boutiques International™ (PRBI), an elite organization of global public relations professionals. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, X, YouTube and LinkedIn at @DuréeCoPR.
