French/West/Vaughan (FWV), the nation’s 15th largest independently held public relations and integrated marketing agency, has been selected by Vista Alegre and Bordallo Pinheiro to handle public relations, social media and influencer marketing efforts in the U.S. with a focus on increasing awareness and driving sales.
Vista Alegre, a world-renowned tabletop brand receiving unparalleled recognition from industry leaders – like the International Design Awards, iF Design World, the German Design Awards, Red Dot and Wallpaper – manufactures fine tableware, home décor, giftware and other furnishings in porcelain, glass and crystal that have stood the test of time since 1824. Bordallo Pinheiro produces nature-inspired earthenware invoking the beauty of imagination, creativity and humor, while remaining faithful to its Portuguese roots and the traditional art of ceramics. Founded in Portugal in the 1800s, the companies are looking to expand their reach in the U.S. and benefit from recent increased demand for houseware items.
“Like many of the companies FWV has had the privilege of working with over the years, Vista Alegre and Bordallo Pinheiro are steeped in tradition and innovation,” said FWV’s Chief Operating Officer Natalie Best. “We are honored to partner with these brands, leveraging their rich Portuguese culture and modern designs to bring their products to new audiences.”
The two organizations join FWV’s growing roster of clients looking to tap into the agency’s expertise in the consumer and luxury spaces. The agency has extensive expertise in marketing luxury products, from yachts to jewelry, products for the home and more.
“FWV’s depth of experience across a number of high-end consumer offerings, and its ability to reach and impact audiences through meaningful storytelling across a variety of channels, makes the agency a perfect fit for Vista Alegre and Bordallo Pinheiro,” said Daniel Da Silva, president of Vista Alegre USA Corp. “We are excited to work alongside FWV to grow our presence and stature in an expanded market.”
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies. National, international and local clients represented by the agency include Wrangler, ABB, Proximo, Melitta, Volvo Trucks North America, the V Foundation for Cancer Research and the N.C. Department of Transportation. Owned or affiliated companies include fashion and lifestyle PR firm AMP3 (New York City); pet and animal health practice FWV Fetching; active lifestyle, outdoor, ski, fashion, technology and travel PR and consumer brand marketing agency CGPR (Greater Boston); and feature film development imprint Prix Productions. FWV is a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. For more information, please visit fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Vimeo or Instagram.
About Vista Alegre
Since the Vista Alegre porcelain factory was founded in 1824, in Ílhavo, Portugal, the brand has earned a unique international reputation and established itself as a timeless piece of Portuguese culture. While Vista Alegre has adapted over the decades to reflect artistic and cultural change, the brand’s collections have stood the test of time and been passed down from generation to generation. Cloaked in historic significance and fine artistry, renowned names in contemporary design, painting, sculpture, architecture, literature and other art forms have lent their talent to many of the brand’s creations.
Vista Alegre has received international design and innovation awards from some of the most prestigious programs and organizations in the world, such as iF Design World and the International Design Awards, among others.
Learn more at: www.vistaalegre.com
About Bordallo Pinheiro
Bordallo Pinheiro was founded in 1884, bridging the traditional art of ceramics with modern styles and the originality and irreverence of its creator, Raphael Bordallo Pinheiro. The brand remains faithful to its Portuguese heritage through the use of ancestral manufacturing techniques, while continuing to produce and reinvent homeware lines with contemporary designs. Today, renowned artists from across the world partner with Bordallo Pinheiro to design new pieces inspired by the legacy of the brand’s founder.
Learn more at: www.bordallopinheiro.com