RALEIGH, N.C. (Jan. 18, 2024) — French/West/Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media agencies, today announced two of its marketing campaigns were recognized among the best in the animal health care industry at the 2023 VETTY Awards® program.
FWV received Gold Medals for the following public relations campaigns:
- FWV Secures Record-Breaking Media Interest for Global Pet Expo 2023
- FWV Supports the American College of Veterinary Ophthalmologists (ACVO) First Annual Eye Exam Event in Full Capacity Since COVID-19
Dedicated to recognizing marketing excellence in the animal health care industry, the VETTY Awards® invite veterinary industry nonprofit and for-profit organizations and agencies throughout the globe to submit their projects for consideration during the annual awards program.
This year’s participation reached record numbers, with entries focused on campaigns that promote animal health industry contributions designed to keep furry, feathered and scaly friends healthy and happy. Each entry was reviewed by a judging panel comprised of leaders in the creative marketing field.
“We are proud of the amazing work that those in marketing and advertising are accomplishing in the animal health care industry. This year’s entries proved beyond excellent, showcasing many of the advancements in animal medicine, a deeper understanding of the animal health audience, developments in technology and memorable creative campaigns,” said North American Veterinary Community (NAVC) CEO Gene O’Neill. “VETTY Awards® winners like FWV are truly the ‘best of show’ and capture the talent and creativity across our industry in supporting the veterinary profession and promoting products and services that improve the lives of animals.”
The NAVC, the world’s leading not-for-profit dedicated to supporting the global veterinary health community, introduced the VETTY Awards® competition in 2017 to recognize and reward the marketing excellence that helps fuel the rapidly growing animal health industry. Today, it is a prestigious awards program, pulling entries from around the world and recognizing the best in marketing animal health care products, programs and services.
FWV was among the VETTY Awards® winners recognized during VMX 2024, the world’s largest gathering of veterinary industry professionals. Taking place at the Orange County Convention Center in Orlando, Florida, from Jan. 13-17, VMX featured one of the largest veterinary industry expos in the world, as well as world-class entertainment and networking events.
“Attending VMX is a rewarding and beneficial experience each and every year but taking home two VETTY Awards® on behalf of the agency made this year’s event even more fulfilling,” said Kristen Levine, practice leader of FWV Fetching, the division of FWV dedicated to pet and animal health marketing.“Congratulations to all of the winners – we are proud to be listed alongside organizations doing important, industry-leading work in the pet and animal health care space!”
Headquartered in Raleigh, FWV has amassed more than 1,600 PR, advertising and digital marketing awards on behalf of a blue-chip client roster. FWV is the most decorated agency in the history of the Southeastern U.S.
About French/West/Vaughan
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies. Headquartered in Raleigh, N.C., and founded in April 1997, FWV has received 30 Global or National Agency of the Year honors over the past quarter century, along with more than 1,600 PR, advertising and digital marketing awards on behalf of its global roster of blue-chip clients, which include Wrangler, ABB, Proximo, Melitta, Teen Cancer America, Mitsubishi Electric, N.A. and the N.C. Department of Transportation, among others. FWV is the parent company of fashion and lifestyle PR firm AMP3 (New York City); mobility and transportation-focused agency TMG (Detroit); pet and animal health practice FWV Fetching and feature film development imprint Prix Productions. FWV is a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. For more information, visit fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Vimeo or Instagram.
About the NAVC
The North American Veterinary Community (NAVC) is a nonprofit organization dedicated to supporting and advancing veterinary professionals worldwide. The world’s leading provider of veterinary continuing education, the NAVC delivers essential training, tools and resources for veterinary professionals to stay abreast of advances in animal medicine and provide the best medical care for animals everywhere. Through its commitment to innovation and excellence, the NAVC has developed a diverse portfolio of products and services, including: educational events, headlined by VMX, the world’s largest, most comprehensive continuing education conference and launchpad for new products and innovations within the veterinary industry; a robust digital platform for virtual learning and engagement; the veterinary industry’s largest and award-winning portfolio of trade publications; and an advocacy arm which unites the veterinary community and pet lovers. The NAVC was founded in 1982 and is headquartered in Orlando, FL. Since 2017, the NAVC has been recognized annually as one of the Top Workplaces by the Orlando Sentinel. To learn more about the NAVC’s products and brands, visit https://navc.com/. To see our schedule of upcoming events, visit https://navc.com/calendar/.
