RALEIGH, N.C. (May 28, 2024) — French/West/Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media agencies, has announced multiple new hires and promotions across the agency’s account services, social media and creative teams.
Rachel Swanson rejoins FWV as Senior Vice President of Integrated Marketing Services. A brand marketer and strategist with more than 15 years of agency and client-side experience, Swanson has contributed to the growth of many blue-chip brands, spanning verticals including home improvement, apparel, travel/lifestyle, data/tech, spirits, QSR and others. She previously held account service positions with FWV and will support a wide range of agency accounts.
The agency welcomes Mabry Williams as a Group Account Director. Williams spent several years on the West Coast gaining experience in social media, digital marketing, production, writing, brand partnerships and talent management. She has worked on behalf of clients in the apparel, retail and sports industries.
Corey Adams, also a former member of the FWV team, returns to the agency as Creative Project Manager. He brings expertise managing creative production that includes estimating, scheduling and staffing, along with deep experience in video production.
Megan (French) Calderone has been promoted to Vice President of Social, Influencer & Experiential Marketing. Since joining FWV in 2021, Calderone has been instrumental in shaping and growing the agency’s influencer marketing practice and has proven to be a strong leader for the social media and influencer marketing team. Prior to joining the agency, she served as events manager and social media director for Lindsey Landman Events in NYC. She previously managed digital and social media content for Us Weekly and has written for national publications including Teen Vogue and People StyleWatch.
FWV has promoted Emily Brice and Peyton Burgess to Associate Vice Presidents. Each has strong experience in media relations and account management. Brice helps lead strategic communications for clients across the B2B, healthcare and technology industries; while Burgess oversees the development and execution of integrated marketing campaigns and media relations programs for clients in the financial services, pet & animal health and travel & tourism sectors.
Additionally, the agency promoted Sarah Grace Johnson to Social Media & Influencer Marketing Manager, Cameron “Cam” Daniel to Assistant Account Executive, Niko Padgett to Office Manager and Laura Coats to Accounts Payable Specialist.
FWV employs more than 140 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, New York City, Los Angeles and Detroit offices. To find information on careers at FWV, visit fwv-us.com/Careers.
About French/West/Vaughan
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies. Headquartered in Raleigh, N.C., and founded in April 1997, FWV has received 30 Global or National Agency of the Year honors over the past 27 years, along with more than 1,600 PR, advertising and digital marketing awards on behalf of its global roster of blue-chip clients, which include Wrangler, ABB, Proximo, Melitta, Teen Cancer America, Mitsubishi Electric, N.A. and the N.C. Department of Transportation, among others. FWV is the parent company of fashion and lifestyle PR firm AMP3 (New York City); mobility and transportation-focused agency TMG (Detroit); pet and animal health practice FWV Fetching and feature film development imprint Prix Productions. FWV is a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. For more information, visit fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Vimeo or Instagram.
