On Ideas has announced a partnership with The Fresh Market, a specialty grocery retailer, as its agency of record. Founded in 1982 to resemble European-style open markets, The Fresh Market offers fresh, delicious food with friendly service in a warm and inviting atmosphere.
Currently, The Fresh Market operates 176 stores in 24 states covering the Northeast, Southeast, Midwest and Mid-Atlantic states. For more than 35 years, it has provided peak-season produce, exceptional meat and seafood, signature baked goods and inspiring meal ideas to its guests who take pride in eating extraordinary food every day.
“The Fresh Market has always been recognized as a brand that offers high-quality, curated products and delicious fare,” said Mary Kellmanson, CMO of The Fresh Market. “We are eager to build upon that reputation and are excited to work with the team at On Ideas to help us heighten awareness for the incomparable experience The Fresh Market offers all our guests.”
On Ideas has a strong background in the food and hospitality industry representing clients and brands such as Winn-Dixie, Tropicana, EnMarket, California Pizza Kitchen, Chuy’s, O.Z. Tyler Distillery, Charlestowne Hotels and Yo! Sushi. The agency will provide corporate communications, strategic public relations counsel and media relations to The Fresh Market and all its stores.
“We love shopping at The Fresh Market. They have made eating high quality, delicious food so easy and accessible to everyone,” said West Herford, president and CEO of On Ideas. “The Fresh Market has always believed in earning their reputation through word of mouth. They are dedicated to doing things the right way and it’s extremely gratifying to work with a company boasting such high standards. We look forward to a very successful partnership.”