fbpx

Full-Service Marketing Agency Rebrands and Redefines Itself as DRUM Agency

by | Feb 8, 2018

After a year-and-a-half of close collaboration, four award-winning agencies have come together as one.

“The marketplace has changed, and so have we,” says COO Ken Lomasney. “We’ve expanded areas of service and are focusing on content strategy, technology, paid media, PR, data and creative innovation.”

At DRUM Agency, everything revolves around getting consumers to move in rhythm with the goals of clients. The agency maintains offices in Atlanta, Chicago and New York. Together, these firms set the tone with a wide range of services from social media and content strategy to paid search and SEO; from marketing automation and eCRM to traditional media, public relations and direct marketing; from customer insights and strategic planning to campaign analysis and tech consulting. Regardless of the channel and service, DRUM exceeds client expectations.

George Wiedemann, CEO, sees the changes as especially promising. “Everywhere else you look, there are siloed departments and services. We knew to really bring unified marketing to our clients, we needed to create a world without internal walls. That means one P&L across the agency, a full re-organization of our leadership team, and expanded technology, tools, services and processes. Together, they allow us to operate, execute and optimize across all aspects of the marketing and communications industry. We’re excited about the re-brand, and even more excited about some of the new proprietary tools we’ll be rolling out to our clients this year.”

Under this new agency, both prospects and current clients—such as AT&T, Chase, PayPal, Aflac, SPANX, Carhartt, American Red Cross and Wounded Warrior Project—can feel confident they’re getting custom-made, customer-centric solutions for their ever-evolving needs. With more than three billion banner impressions, 31 million pieces of direct mail, 328 million emails, and six million keywords managed each year, there isn’t much the DRUM team of experts can’t handle.

The agency has the awards to prove it. In 2017, BKV was listed in the Top Workplaces in Atlanta for the third consecutive year by the Atlanta Journal-Constitution. Meanwhile, both Hiccup and unified.agency were named to Chief Marketer’s Top 200 list, and unified.agency was selected as one of Inc. 5000’s fastest-growing private companies. By combining their marketing talents, the newly-branded DRUM looks forward to resonating within the industry, their clients, and its consumers.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

5 hacks to power up your upcoming PR & marketing presentations

5 hacks to power up your upcoming PR & marketing presentations

Whether you’re pitching the company’s management team on a new marketing initiative or campaign, speaking at a networking event or conference, or presenting a webinar for potential or existing customers, an effective and engaging presentation is central to all these...