Agency to lead media relations for America’s No. 1 Running Sock company
RALEIGH, N.C. (March 7, 2025) – French/West/Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media agencies, today announced it has been selected as the public relations agency of record for Feetures®, a performance-driven sock and apparel brand.
FWV will manage and execute comprehensive media relations to create awareness and demand for Feetures products, including socks and performance tees, which are available online, in specialty running and footwear stores, and national sporting goods chains across the country. Headquartered in Charlotte, N.C., Feetures was founded in 2002 by Hugh Gaither, a textile industry veteran. The company continues to be family-owned and run today, with sons John Gaither serving as CEO and Joe Gaither serving as chief marketing officer.
“We chose French/West/Vaughan for its proven expertise in elevating consumer lifestyle brands,” said Joe Gaither, chief marketing officer at Feetures. “Feetures is more than just a running sock – it is a beloved performance brand built on a platform of innovation and the number of extremely loyal advocates is multiplying rapidly. FWV understands our story and has the strategic vision to help us connect with new audiences while strengthening our brand’s legacy.”
Feetures was built on the principles of technological design, innovation and sustainability, which are reflected in key initiatives planned for 2025. This includes the recently announced partnership with Girls on the Run, a Charlotte-based national nonprofit that motivates girls through innovative and fun physical activities, life-skills lessons and impactful community projects, along with building confidence through the sport of running.
“Feetures is an exceptional brand with a strong commitment to quality and performance,” said FWV Chairman & CEO Rick French. “We are thrilled to partner with their team to help them engage with their loyal community, reach new audiences and strengthen their presence in the performance sock market and beyond.”
Feetures believes in the power of movement and partners with organizations that share a commitment to promoting active lifestyles. The “Bold Figures” collaboration sock with Girls on the Run is available for purchase on Feetures.com. In honor of International Women’s Day, all proceeds from sales of that sock on Saturday, March 8, will go to Girls on the Run in support of its mission.
About French/West/Vaughan
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies. Headquartered in Raleigh, N.C., and founded in April 1997, FWV has received 36 Global or National Agency of the Year honors over the past 28 years, along with more than 1,700 PR, advertising and digital marketing awards on behalf of its global roster of blue-chip clients, which include Wrangler , ABB, Proximo, Melitta, Teen Cancer America, Mitsubishi Electric, N.A. and the N.C. Department of Transportation, among others. FWV is a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. For more information, visit fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Vimeo or Instagram.
About Feetures
Feetures was founded in 2002 by Hugh Gaither, a textile industry veteran and avid runner, with a mission to create performance socks that support runners and other athletes in their pursuit of active, healthy lifestyles. Based in Charlotte, N.C., and family-owned, Feetures was built on the principles of technological design, innovation and sustainability. Committed to delivering quality product and customer satisfaction, every Feetures product comes with a lifetime guarantee. Today, Feetures is the #1 sock brand in U.S. run specialty stores and has expanded its range to include performance socks for golf, trail running, relief and recovery, as well as apparel. Available in over 50 countries, Feetures is sold in major sporting goods retailers across the U.S. To learn more, visit Feetures.com or connect with them on Instagram, X and TikTok.