FWV’s Sports Expertise Tapped to Launch Digital Content Platform for Athletes

by | May 9, 2023

French/West/Vaughan (FWV) recently welcomed AirWayzTM to its robust Sports & Entertainment client roster. With over 25 years of experience, FWV has built one of the industry’s most highly rated Sports & Entertainment practice areas, maintaining the No. 5 spot in the 2023 O’Dwyer’s Ranking of PR Firms.

The agency’s experience in professional, collegiate and Olympic sports includes PR and marketing support for players, teams, executives, conferences, brands and events. Client assignments have included working with Kansas City Chiefs quarterback and Super Bowl champion Patrick Mahomes, Golden State Warriors All-Star and NBA champion Steph Curry, four-time heavyweight boxing champion of the world Evander Holyfield and other sports icons.

Most recently, FWV has partnered with AirWayz, an innovative digital platform that connects subscribers with elite professional athletes, offering exclusive access to instructive and motivational content. AirWayz contributors include defending US Open golf champion Matthew Fitzpatrick; 2021 US Open tennis champion Emma Raducanu; top-ranked Formula 1 driver Sergio Perez; Premier League soccer star Gareth Bale; and world champion boxer Katie Taylor. Content is also in development from legendary swimmer Michael Phelps who FWV worked with at the 2008 Beijing Olympics for Speedo.

For AirWayz, FWV’s work has already produced coverage in Forbes following the platform’s official launch in April. AirWayz is geared toward sports fans looking for guidance and inspiration from their heroes while cultivating a positive approach to competition, achievement and personal growth, including physical and mental well-being. It also provides athletes with a safe, secure platform that enables them to monetize their experience and expertise while curating their personal brand.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


8 steps to building your brand identity on social media

8 steps to building your brand identity on social media

Plagiarism on social media is all too common. Every app you turn to (be it LinkedIn, X, or Instagram), you're bombarded with the same templates, marketing materials, hooks, topics, and punchlines.   It goes without saying it's no small task to stand out from the crowd...

Why SEO is a necessary component of modern PR strategy

Why SEO is a necessary component of modern PR strategy

Search engine optimization and public relations are complementary strategies. Building your search visibility can help you achieve greater PR results, and greater PR results can help you rise in search engine rankings.  The question is, are these strategies merely...