GCI Health, a healthcare-focused global public relations agency, today announced their partnership with REDBOOK magazine (the iconic women’s magazine that reaches millions) and HealthyWomen, (the nation’s leading independent health information source for women) to better understand the health habits of an extremely influential demographic for the healthcare industry—women 30-60 years of age. The newly launched HealthiHER Project aims to make self-care a priority in a woman’s everyday life, so she can ultimately become a ‘healthier her’—for herself, her family and society.
“Healthcare has transformed over the last decade in terms of how we access and use information to guide our health, and it is critical that we gain a deeper understanding of what drives women’s healthcare decisions,” said Wendy Lund, CEO, GCI Health. “We’re excited to be working with REDBOOK and HealthyWomen to uncover some key insights that will help us better communicate with this im- portant population.”
“We know that many of REDBOOK’s readers are moms and caregivers, and that taking care of them- selves can’t always be their first priority—while she is likely to be the key decision maker on health-related matters for the family, she routinely puts her own health needs behind those of her loved ones,” said Karen Snyder Duke, Health Editor, REDBOOK. “We’re eager to learn more about the role women play in their family’s health and how organizations like REDBOOK, HealthyWomen and GCI Health can help them better manage their own.”
As a first step in the HealthiHER Project, GCI Health, HealthyWomen and REDBOOK are launching a land- mark survey to uncover insights that could have a seminal impact on the way women in this demo- graphic approach their healthcare decisions and needs. Research into this population will help better understand how women are tuned into health. Ultimately, the goal of the research is to improve the lives of these women by educating them, engaging them and inspiring them to get healthier, stay healthier, and live more vital lives.
The survey, for woman between the ages of 30 and 60, is available at: http://www.healthy-women.org/content/article/how-do-you-feel-about-your-health
“We want to remind women that self-care is not selfish. It’s actually quite the opposite,” said Beth Battaglino, RN, CEO, HealthyWomen. “If women do not take care of themselves, they will not be able to take care of their families. It all begins with preventive care, and this survey will ultimately allow us to know what’s preventing women from receiving it.”
With this survey—along with a plethora of insights from secondary research—GCI Health, Healthy Women and REDBOOK look to combine their collective thought power, resources and passion for women and their health to uncover deeper insights that will engage and support these women in ways they have not been activated before.