JG Black Book, a full-service consulting firm specializing in integrated public relations, sales, marketing, and branding services to clients in the luxury travel sector, announced the addition of Giardino Group—four luxury properties across Switzerland, to their collection. The agency will handle Giardino Group’s public relations, sales representation and marketing in a drive to grow the brand’s presence in the US market.
“Giardino Group is one of Switzerland’s most recognized names in hospitality so we are excited to build on its strong brand reputation and bring its unique lifestyle to the US media and travel advisors,” shares Alexandra Avila, President of JG Black Book.
Giardino Group is a collection of retreats and resorts that offer an unexpectedly fresh interpretation of luxury hotels, combining creative cuisine, wellness and spectacular locations that offer something for everyone – whether that’s relaxing in sunny Ticino with its sophisticated Mediterranean flair, taking in the airy heights of the Swiss Alps or enjoying a stylish urban oasis. The properties include Atlantis by Giardino in Zurich, Giardino Mountain in Champfèr near St. Moritz, Giardino Ascona and Giardino Lago, both at Lake Maggiore. Offering two Michelin-starred restaurants and bespoke “Ayurveda by Giardino” programmes and facilities at their own branded dipiù Spas, the retreats are destinations in themselves and cater to both the leisure and business traveler who are looking for laid-back luxury and lifestyle.
Philippe Frutiger, CEO of Giardino Group, comments on the appointment, “We look forward to our collaboration with JG Black Book as they represent our brand and bring attention to the pillars we are most dedicated to, including our outstanding service and cuisine, our focus on wellness and not to mention our carefully chosen locations in some of Switzerland’s finest destinations, where we look forward to welcoming the US traveler who has yet to discover this special part of Europe.”