Trust Relations, the fast-growing, strategic communications and integrated marketing agency, announced that it has partnered with Gregorys Coffee, a family-run specialty coffee company with 38 retail stores across the Mid-Atlantic, to launch a strategic communications campaign.
Gregorys Coffee enlisted Trust Relations to revamp the company’s messaging and marketing materials, as well as execute on several brand activations as part of a targeted regional media outreach campaign to announce new brand offerings. The agency, which has a strong foothold in the New York media market, will also deploy a thought leadership campaign for Gregorys Coffee and its Founder, Gregory Zamfotis.
“As our team and brick and mortar locations have expanded, we also have a lot of exciting plans in store for the remainder of the year,” said Gregorys Coffee Founder and CEO, Gregory Zamfotis. “I feel confident that April and the Trust Relations team can help us make the biggest splash and bring to life some of the creative ideas they shared.”
Gregory grew up in the NYC food industry thanks in part to his immigrant, serial entrepreneur father who owned several casual, counter-service food establishments. His childhood was spent alongside his father operating the family businesses—and although he took a detour from the food sector to pursue an undergraduate business degree and enlist in law school—Gregory found himself drawn back to his entrepreneurial roots and passions for coffee and healthy food.
With the help and guidance of his father, Gregory set out to create a specialty coffee shop that would provide amazing coffee and baked goods without sacrificing the guest’s precious time. Gregorys matches New York’s hustle-and-bustle culture––without compromising quality. All limited-edition coffees served at Gregorys Coffee are ethically sourced from small-operation coffee growers around the world, while the in-house baked goods are made from scratch by Gregorys. They also have an expansive vegan + plant-based offering that is second to none in the coffee industry.
“We’re so excited to be working with Gregory and his rockstar marketing team on deploying some creative brand activations for Gregorys Coffee,” said Trust Relations President and Founder, April White. “The brand has witnessed more consumers seeking healthier food and beverage options without compromising taste, quality, or experience. We look forward to announcing Gregorys Coffee’s new products and developments in the months ahead and are honored to work with such a well-respected brand in the F&B industry.”
For more information about Gregorys Coffee, go to www.gregoryscoffee.com/.
About Trust Relations
Founded in 2019, Trust Relations is a fully remote strategic communications firm that creates nimble and proactive “dream teams” for clients through a national network of the industry’s best and brightest practitioners. “Trust Relations” is a term coined by President and Founder April (Margulies) White to describe a new approach to strategic communications focused on communicating clients’ authentic actions, values, and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves. The firm excels at identifying inspiring ways for clients to show their brand value by identifying supportive proof points and ideating creative activations that demonstrate their unique story and value proposition. For more information, visit https://www.trustrelations.agency.
About Gregorys Coffee
Founded in 2006 in Manhattan, New York, Gregorys Coffee is a coffee company offering a selection of premium coffee roasted locally in New York City paired with a health-first menu of homemade baked goods, sandwiches, and bowls served in their contemporary and chic cafes. As a family-owned-and-operated business, personal relationships are at the core of their company, making their customers—the “Gregulars”— their first priority. The brand’s mobile app makes it easy to order ahead and pick up at the location of your choice as well as an incentive customer rewards program that offers exclusive perks, experiences, and products. With the belief that you shouldn’t have to choose between your time and your standards, Gregorys Coffee delivers quality, innovation, and service at their 38 locations across New York, Connecticut, New Jersey, and DC. From limited-edition single origin coffees to one of a kind cold brew concoctions, they take their coffee program seriously! Their drink menu also includes a diverse selection of teas, matcha, and iced and hot beverages that can be served in-house or to-go—offering convenience and quality with every cup. For more information, visit https://www.gregoryscoffee.com.