Alexandra Lazorchak, a health strategy expert with more than a decade of experience in strategic communications and management consulting, has rejoined APCO Worldwide, announced Eliot Hoff, managing director of APCO’s New York office. Lazorchak will serve as senior director, health strategy based in New York.
“Clients across the health care industry are facing unprecedented disruption and heightened expectations from stakeholders today,” said Hoff. “Alex’s insights from her more than ten years of experience helping health care and pharmaceutical companies craft messages and safeguard their reputations will be invaluable to our current and future clients. We’re delighted to welcome her back to APCO.”
Lazorchak most recently held senior positions at Weber Shandwick and Biosector 2, where she counseled industry clients on corporate messaging, reputation management, issues management and media relations. She previously worked in APCO Worldwide’s Washington, D.C. and New York offices, leading accounts for the firm’s health care and health policy practices.
“In an increasingly complex health care landscape, APCO has a proven track record of helping clients develop integrated communications approaches” said Lazorchak. “I’m excited to rejoin the firm’s dynamic team and look forward to partnering with clients to develop bold strategies that help them thrive in this challenging environment.”
Lazorchak joins a robust team of health care communications experts at APCO with significant experience developing innovative strategies, including: Nancy Turett, James Tyrrell, Caroline Starke, Stig Albinus, William Pierce, Brittney Manchester, Claire Grant, Wayne Pines, Jennifer Sunshine and Elizabeth Funderburk.