Health Strategist Alexandra Lazorchak Rejoins APCO Worldwide

by | Jun 18, 2018

Alexandra Lazorchak, a health strategy expert with more than a decade of experience in strategic communications and management consulting, has rejoined APCO Worldwide, announced Eliot Hoff, managing director of APCO’s New York office. Lazorchak will serve as senior director, health strategy based in New York.

“Clients across the health care industry are facing unprecedented disruption and heightened expectations from stakeholders today,” said Hoff. “Alex’s insights from her more than ten years of experience helping health care and pharmaceutical companies craft messages and safeguard their reputations will be invaluable to our current and future clients. We’re delighted to welcome her back to APCO.”

Lazorchak most recently held senior positions at Weber Shandwick and Biosector 2, where she counseled industry clients on corporate messaging, reputation management, issues management and media relations. She previously worked in APCO Worldwide’s Washington, D.C. and New York offices, leading accounts for the firm’s health care and health policy practices.

“In an increasingly complex health care landscape, APCO has a proven track record of helping clients develop integrated communications approaches” said Lazorchak. “I’m excited to rejoin the firm’s dynamic team and look forward to partnering with clients to develop bold strategies that help them thrive in this challenging environment.”

Lazorchak joins a robust team of health care communications experts at APCO with significant experience developing innovative strategies, including: Nancy TurettJames TyrrellCaroline StarkeStig AlbinusWilliam PierceBrittney ManchesterClaire GrantWayne Pines, Jennifer Sunshine and Elizabeth Funderburk.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


Contact center CRM: 3 ways it boosts CX and enables sales

Contact center CRM: 3 ways it boosts CX and enables sales

The satisfaction of your customers is the most important. Successful businesses understand that it's not just about the products or services offered, but about the overall experience. This is where Customer Relationship Management (CRM) becomes crucial, especially for...