Luxury strategy and public relations agency Issa PR has been appointed to launch luxury cannabis company, Herbés. Issa PR will help to drive US media relations, while providing strategy for seeding, influencer engagement, and guerilla marketing. Herbés, a new premier, luxury cannabis company, founded in Orange County, California launches in August.
Herbés is for the sybaritic individual who seeks to pair dimension, style, and sophistication with heightened senses and exceptional clarity. Founded by former professional basketball player and longtime grower, Jonas Lalehzadeh, Herbés complements personal moments with cannabis products that are created through original and refined, unparalleled craftsmanship. Combining passion and artistry with careful expertise, Herbés launches a cadre of innovative products in 2019 to bring cannabis into a new strata of luxury.
“Herbés is for people who are not easily satisfied and who want the best that life has to offer. With a rich and deep portfolio of products coming this year, together with our unwavering passion for craftsmanship, Herbés offers experiences unmatched in the market today, “said founder, Jonas Lalehzadeh. “We are for people who care about how products are made, resources used and the legacy of where they come from before they land in their hands. We are excited to work with Issa PR given their experience launching luxury brands and products, and their strategy for storytelling and flawless execution”.
“Issa PR is honored to be selected to launch Herbés in a new product category and dynamic, industry. Herbés is a family-owned company, who will make their debut into the cannabis market, and we are excited to co-create their journey with them. At Issa PR, we are passionate about creating captivating campaigns and thoughtful dialogue, and Herbés aligns with our company philosophy in helping to shape and lead the cannabis industry,” said Viet N’Guyen, CEO and founder of Issa PR.
Herbés will have limited availability at select licensed dispensaries and launches in August with the release of the Herbés Trophy cannagar. For information, please visit Herbes.com.