11 JANUARY 2024, London – Hill & Knowlton, the global strategic communications leader for transformation, has today launched The H&K Academy, a new training concept designed to upskill communications professionals.
The H&K Academy was inspired by demand from communications clients seeking training in the latest thinking, practices and trends that are transforming the industry – something which they had been unable to find elsewhere. This “training gap” was confirmed by Hill & Knowlton through social listening.
Briar Keen
Briar Keen, Communication Training Director, comments: “The world of communications is changing all around us, every day – whether that is through the explosion of AI, the growth of the attention economy, or the growing rigour of PR measurement. Communicators need to understand and upskill others about all these things and more. Yet there is little bespoke training that supports them to do this; beyond media training for spokespeople, there is a vacuum. That is where our academy comes in – delivering bitesize, expert-led training that is tailored to an organisation.”
The H&K Academy launches in the UK with ten modules themed around ESG, DE&I, AI & technology innovation, and social & influencer. Curated by in house communication specialists, the training sessions can be delivered as one offs or as a programme of multiple modules – tailored to the specific needs and levels of experience of each client.
The offer builds on H&K’s exceptional record of media and communications performance training for executives, preparing them for critical communications moments on stage, on camera and online.
Simon Whitehead, CEO of Hill & Knowlton UK, adds: “As we enter what is set to be another challenging year, businesses, leaders, and their teams need to be equipped more clearly for the fast-moving changes happening across modern day communications. This new offer is a client-inspired extension to our existing training services and is part of our transformational ambition to protect our clients’ reputations, mitigate against risk and support their growth.”
About Hill & Knowlton
Hill & Knowlton is the global strategic communications leader for transformation. A trusted partner for sustainable value creation and protection, we help brands, businesses and leaders build reputation, manage risk, and create breakthrough opportunities for growth. Founded in 1927, today’s Hill & Knowlton operates 70 offices in over 30 countries, providing advisory, public relations and creative solutions to local and global clients. Our global team offers integrated strategic services, grounded in deep sector expertise, and enabled by creativity and intelligence. Headquartered in New York, Hill & Knowlton is part of WPP, the world’s largest marketing and communications services company.
For more information, visit hillandknowlton.com, and follow us on LinkedIn and Facebook.
