Hill+Knowlton Strategies (H+K) has appointed Valérie Lecasble as Managing Director of the Paris office.
“Hill+Knowlton Strategies has a great reputation in France, and its global reach appealed to me. I look forward to bringing my energy, my expertise and my network to add to the breadth and depth of H+K in France,” said Lecasble.
A former journalist, Lecasble was until recently the director of the Defense Information and Communication Delegation (DICoD) and spokesperson for the Ministry of Defense.
Lars-Erik Grønntun, Global President at H+K, said: “We are looking forward to leveraging Valérie’s considerable expertise to help our clients better communicate with their public. Valérie will be a great leader for our Paris office, which holds a special place in our international network.”
A graduate from the Paris Institute of Political Studies (IEP), Lecasble began her career as a journalist in print and broadcast media before taking up the role of managing director of I-Télé, French 24/7 TV news channel. She then served as vice-president of TBWA Corporate agency from 2008 to 2016. In 2016, she was appointed director of the Defense Information and Communication Delegation (DICoD) and spokesperson for the Ministry of Defense.
H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit.
