17 May 2023, London – Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has won a new mandate with Costa Coffee, part of The Coca Cola Company.
Costa Coffee have appointed H+K to develop and execute external PR campaigns, celebrating new and innovative products and menu launches, as well as amplifying the brand’s new creative platform – ‘Made A Little Better’.
Esme Knight, Head of Corporate Affairs and PR at Costa Coffee, said: “We’re really excited to have appointed H+K to help add some new energy and creative flare into our PR campaigns. We’ve some fantastic campaigns launching this year and look forward to working with H+K to help drive awareness and build brand love. When we met them they’d done their research and clearly understood our brand and brief, had a considered point of view and relevant experience for what we’re looking for.”
H+K’s initial focus will be consumer communications, with Coronation-led product PR and summer and autumn limited offer propositions.
Knight added: “We were looking for trusted advisors as much as brilliant publicists, and are confident we’ve found that in H+K.”
Kate Hopper, Managing Director for Consumer Packaged Goods, commented: “We’re very pleased to be joining other WPP agencies in helping shape Costa Coffee’s brand communications at an exciting time for the business. We have the experience and expertise to drive fame while creating an emotional connection with target audiences, ultimately build their reputation to drive growth.”
The news follows new client wins for H+K London in recent months with Hill’s Pets and Manhattan Associates.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational, and global clients. H+K operates in more than 70 offices in nearly 40 countries worldwide, as well as an extensive associate network, delivering award-winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.
About Costa Coffee
Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa Coffee is present in 45 countries around the world, with 2,800+ coffee shops in the UK & Ireland and 1,100+ globally. We are proud to be the Nation’s Favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland” by Allegra Strategies for 13 consecutive years (2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022).
Making a positive contribution to the communities we are part of is extremely important to us, both here in the UK and across the world. That’s why we established The Costa Foundation in 2007, a registered charity with the aim of improving the life chances of children in coffee growing communities by helping them access a safe, quality education. So far, The Costa Foundation has funded over 100 school projects and changed the lives of more than 120,000 children. We also have a UK-wide Community Programme, which enables our teams to volunteer their time to good causes locally and to invite community groups to make use of our welcoming space in stores.
In 2011, Costa Coffee purchased Coffee Nation, which is now Costa Express. Today, Costa Express operates in 20 international markets, with over 12,800+ coffee machines in the UK and more than 1,600+ globally. Proudly serving the same Costa Coffee Mocha Italia Signature Blend coffee beans found in stores, combined with fresh milk to create a delicious and warming cup of coffee on the go. In 2022, Costa Coffee announced that it would be rolling out its innovative Costa Express’s Hot and Iced Drinks self-serve machines.
Costa Coffee’s Proud to Serve offer enables our corporate partners to serve a range of Costa Coffee beverages for customers and employees, without the need of a full Costa Coffee store. With presence across 22 international markets, Costa Coffee proudly supports over 15,000+ Proud to Serve sites across the UK and globally.
All Costa Coffee products, including our At-Home and Costa Coffee in a can range, have been expertly crafted by Gennaro Pelliccia, our Master of Coffee and uses Rainforest Alliance Certified™ coffee beans.