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Hotwire Bolsters Strategy and  Marketing  Services with Integration of Precinct  

by | May 15, 2019

Hotwire,  the global communications agency, announced that  Australia- based  sister agency, Precinct, will be merging into the business under the Hotwire brand  from July 1st.  This announcement comes at a time of strong growth and recognition for Hotwire  as it continues  to expand its strategy and marketing services  globally.

Precinct offers extensive expertise in strategic marketing services, branding, design, stakeholder relations, events, and internal communications services. These services will add to Hotwire’s already extensive communications offering, spanning corporate communications, crisis management, media relations, analyst relations, digital communications and content strategy, to deliver a truly integrated end-to-end solution for marketing leaders.

Based in Sydney  and Melbourne, the  Australian  strategy and  marketing services  team  will be led by Jaime Nelson, previous Managing Director of Precinct  who joins Hotwire as Managing Director, Strategy and Marketing Services for Hotwire Australia. Jaime will lead  the introduction of expanded services in Australia and work across Hotwire to expand capabilities to clients globally.  The  strategy and  marketing  services team  will  provide integrated solutions for clients  alongside the  fast-growing  Australian  communications team  which  is  led by Managing Director, Mylan Vu.

Barbara Bates, Hotwire Global CEO commented, “At Hotwire, we’re constantly looking ahead at what our clients need from  us  today  and to keep pace with what they’ll need in the future. The media relations pool  has radically changed, the value of owned content is skyrocketing, and the pressure on marketers to  be more strategic  about high stakes communications is at an all-time high .  Marketers need partners that understand all aspects of their remit and can flex and scale as they need. We’re proud to be welcoming Jaime and the Precinct team and to  further build  our marketing strategy capabilities  to  meet the needs of marketing leaders around the world.”

Hotwire is part of the Enero Group and this announcement comes as part of  Enero’s strategy to  continue  reimagining the future and building  strong businesses  that take advantage of the changing marketing landscape.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

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