Hotwire recently promoted Lindsay Riddell to VP, Corporate & Executive Communications. Lindsay is a former journalist and joined Hotwire last year as a senior director.
“With 20 years of journalism experience and a stint as an in-house marketing director at a non-profit, Lindsay has always been a tour de force for Hotwire,” said Laura Macdonald, SVP and Head of Consumer at Hotwire. Everyone who works with Lindsay just wants more of her time, so in this new role, Lindsay will take a broader position on corporate and executive communications for even more Hotwire clients and prospects. Specifically, she’ll be working with the C-suite to identify, create and develop their thought leadership platforms and then using that to create the right opportunities and content including speakership program, content and earned media.”
“I love telling great stories. And the opportunity to work with our clients’ C-Suite execs to figure out how to use the stories authentic to them to push their businesses forward is what gets me excited to go to work every day,” said Riddell.