H&S, one of the nation’s leading full-service marketing communications companies, announced the promotion of Veronica Rodriguez to Chief Brand Officer, reporting to Elizabeth Harrison, co-founder and Chief Executive Officer.
In a newly established role, Rodriguez will focus on brand strategy, integration and modernizing diversity, equity, and inclusion. Additionally, she will work to scale new products, services and engagements across the firm’s practice areas.
“I am thrilled to be a part of the company’s growth story and honored to contribute my experience to an extraordinary legacy,” shared Rodriguez. “I look forward to working with the executive team to expand our reach into emerging and creative platforms, provide access to unheard voices: spotlighting inclusive stories, and convert mindsets through truth-telling and transformative experiences.”
In this new role, Rodriguez will continue to oversee the growth of H&S brand engagement, StudioHS and cultural transformation specialties. Furthermore, she will collaborate with H&S practice leaders across the corporate communications, lifestyle, travel and consumer marketing divisions to help evolve and expand the agency’s digital and experiential marketing offerings.
“Veronica is a change-agent and innovative marketer with a proven track record of building and transforming brands,” shared Harrison. “Her decades of experience in cross-cultural brand strategy, paired with her expertise in consumer insights, digital, and influencer marketing will be instrumental in delivering impactful strategies for our agency, brand partners and consumer experiences.”
Over the course of her career, Rodriguez has earned a formidable reputation as a critical thinker and trailblazing communications executive. Since joining H&S in 2017, Rodriguez has held multiple roles across the organization including co-founder of the firm’s newest partnership with Reframe: The People Leaders Platform. Reframe is a software and services company that assists organizations culturally transform while providing strategic counsel to People Leaders on closing the gap between Corporate America and the New America. During her tenure at the company, Rodriguez has led an award-winning spirits communications practice contributing to efforts resulting in 3x’s Bronze Cannes Lions, 2x’s Webby and 1x CLIO Awards for the agency’s long-standing brand partner Bacardi.
In 2018, under her direction, H&S launched its brand engagement practice. A division that integrates research and analytics with talent relations, influencer relationship-building, digital content and experiences – achieving award-winning brand campaigns that intersect culture, diverse consumer passion points, perspectives and purpose.
Prior to joining H&S, Rodriguez oversaw Multicultural Marketing at Edelman and digital strategy at Marina Maher Communications where combined, she delivered best-in-class results for some of the world’s most leading brands including Diageo, Heineken, Kimberly Clark, Kraft Foods, Pepsi, Procter & Gamble, Unilever, United Airlines, and Verizon, among others.