ICF Next Names Bryan Specht Chief Growth & Innovation Officer

by | Dec 21, 2018

Soon-to-be-launched ICF Next has named Bryan Specht, formerly the president of its Olson and Olson Engage units, as the combined agency’s Chief Growth & Innovation Officer. Specht steered Olson Engage to significant growth and major industry honors, including, in 2018 alone, Outstanding Midsize Agency honors from PR Week and Specialist Agency of the Year honors from the Holmes Report.

In his new role, Specht will focus primarily on business development, sales, and innovative-service offerings, and secondarily on marketing, communications and brand promotion for ICF Next, which combines all of ICF’s previously disparate agency holdings, including ICF Olson, Olson Engage, Olson 1to1, PulsePoint Group, Brussels-based ICF Mostra and UK-based We Are Vista and The Future Customer, into an integrated, 1,700-employee, 15-office global agency.

Specht’s prior duties leading the legacy Olson and Olson Engage teams will be assumed by Tricia Ewald, who was previously EVP/Head of Account Management for Olson Engage. Ewald has been with the agency since 2006 and has been recognized as a “Champion of PR” by PR Week and a 40 Under 40 by Crain’s Chicago Business. The appointments are effective January 1.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


11 ways outdoor brands can leverage PR for success

11 ways outdoor brands can leverage PR for success

The call of the wild resonates with many, and outdoor brands hold the coveted key to the door of adventure. Amidst a bustling marketplace brimming with tents, kayaks, and hiking boots, the challenge lies in ensuring one's brand stands out, resonating with the current...