Affect, a public relations agency specializing in technology, healthcare and professional services, announced that it has been named U.S. public relations agency of record by iintoo, a leading real estate investment management firm. Affect will launch a strategic media relations program to generate market awareness and interest in iintoo’s unique social investment network for exit-oriented commercial real estate investments.
The iintoo platform gives accredited individuals access to commercial-grade real estate opportunities that were once exclusive to professional financiers and high net worth individuals – removing barriers to entry that are often associated with the space. The company specializes in grouping global investors into sizeable, multi-million dollar positions in commercial grade real estate investments like hotels, student housing, multifamily complexes and storage facilities. Unlike others in the industry, iintoo provides an additional layer of security for investors who are seeking the safety of protection for their investment through its innovative Equity Protection1 Investment Community platform.
“We approached Affect with very specific public relations goals that are directly tied to our business objectives,” said Shoshana Winter, Managing Director, iintoo. “The team created a strategic plan that allows us to launch our PR program quickly with storylines and content that resonate with potential investors and stakeholders. We’re excited to partner with Affect and look forward to an aggressive communications effort.”
“iintoo provides a level of accessibility and inclusivity that is sorely lacking in the real estate investment market – and we believe in their mission to democratize the space by creating secure opportunities for a new pool of investors,” said Katie Creaser, Senior Vice President of Affect. “We’re thrilled to add a dynamic company like iintoo to our technology portfolio and look forward to sharing in their continued growth and success.”
With a focus on accredited investors, Affect’s PR program for iintoo will build critical business momentum through executive visibility and thought leadership, competitive positioning and an aggressive media relations strategy comprised of rapid response pitching and creative content generation.