Media Frenzy Global has added another innovative and disruptive brand to its growing technology client portfolio with in/PACT, which develops cloud-based charitable giving solutions and introduced this year a unique fintech giving platform, GoodCoin, designed to empower bank customers to manage their charitable giving through their online banking experience.
in/PACT has charged Media Frenzy Global with enhancing brand perception and visibility of the GoodCoin platform, through media and analyst relations ahead of Money 20/20 in Las Vegas, NV this coming October. As in/PACT’s Agency of Record, Media Frenzy Global will accomplish this by educating banks, donors and non-profits on GoodCoin’s industry opportunity while simultaneously achieving media coverage.
The team at Media Frenzy Global will draw on their experience with providing strategic creative counsel and managing media relations for GoodCoin in preparation for FinTech’s biggest event of the year.
in/PACT enables major brands including Target, National Football League and Mastercard to increase customer engagement through charitable giving across their digital channels. Its streamlined giving solution differs from outdated giving methods by providing a simple, clear, and engaging platform for donors.
John McNeel, Co-Founder and CEO of in/PACT says, “In today’s digitally-driven environment where customer expectations and competition are high, banks are under a constant threat of differentiating their services and offering. Through working with Media Frenzy Global, we hope to educate banks and financial institutions on how they can distinguish themselves through unique and modern charitable giving solutions that also completes the online banking experience for its customers.”
“With GoodCoin being such an innovative solution in charitable giving, we needed an agency skilled at promoting unconventional and disruptive brands specifically in the FinTech space. Media Frenzy Global’s breadth of knowledge in the FinTech industry combined with their track record of successfully promoting other cutting-edge companies made them our ideal agency,” said Hector Pages, Chief Revenue Officer of in/PACT. “As we look towards being part of a major flagship event again such as Money 20/20, we need the strong guidance of an agency that is not afraid to take risks and elevate our brand.”
Sarah Tourville, CEO & Founder of Media Frenzy Global further notes: “With $390 billion donated to charities by Americans in 2016 alone, this is a very important time for companies like in/PACT. We are inspired by in/PACT’s drive to reimagine charitable giving and look forward to leveraging our experience with fostering innovative and disruptive brands for further growth.”
