Nobox, an independent, full-service marketing agency based in Miami, is being lauded by its peers, as this fast-growing powerhouse continues its creative evolution.
Since new partners/investors Alexandre Hohagen and Pedro Cabral joined in February 2016, the agency has set course for great things, including winning new clients such as Pepsi and HMD (Home of Nokia Phones). This past week raised the bar once again for this growing multi-discipline creative shop. Recently, Nobox won two CLIO Entertainment Awards, three Festival of Media Awards (FOMLA), and the agency was also shortlisted for two Ojo de Iberoamérica Awards for work published on behalf of high-profile clients like Netflix and Gatorade in the Latin America region.
The success comes on the heels of Nobox’s key additions, Hohagen and Cabral, who as CEO/Partner and Chairman/Investing Partner, respectively, have added valuable experience and perspective. Hohagen, former CEO of Google and Facebook in Latin America and US Hispanics, and Cabral, former CEO of Agencia Click in Brazil and former Chairman of Isobar Global, have put the agency on the fast track to work with the world’s largest brands.
And it would appear the world has taken notice.
“At a time when most holding groups have a lock on awards season, it’s very rewarding to see our team break through with great, effective content,” said Jayson Fittipaldi, Co-founder and Chief Creative Officer at Nobox.
Nobox was the only independent South Florida agency that won at the CLIO Entertainment Awards, earning both Silver and Bronze honors in the Best Social Video Category. The awards recognize the Nobox collaboration with Netflix Original series featuring the iconic Mexican ranchera singer, Paquita La del Barrio, for “Narcos,” and renowned telenovela actress, Itatí Cantoral, for “Orange is the New Black.” At the Festival of Media LATAM (FOMLA), Nobox took home two Gold Awards for Best Integrated Campaign and Best Engagement Strategy for their 5v5 Gatorade International Tournament Campaign for the UEFA Champions League Final. Nobox also took home one Bronze Award at the FOMLA Awards for the “Cry in Spanish” video promoting the Netflix Original series “Orange is the New Black.”
The spotlight continues to shine on the full-service marketing agency, as Nobox is also shortlisted for two Ojo de Iberoamérica PR Awards, which honors the best Latin American ideas in creative, communication and entertainment. The Ojo de Iberoamérica PR Awards will be celebrated from November 8 – 10 in Buenos Aires, Argentina.
- CLIO BRONZE, “Best Social Video” and FOMLA BRONZE, “Best Use of Content”—For Netflix and Orange is the New Black(“OTINB”), Nobox revived the #CryInSpanish meme-queen herself, Soraya Montenegro, the wickedest Mexican telenovela villain of all time and “locked her up in Litchfield Penitentiary” with the real cast of Over 20 million views in less than 24 hours for a total of 40 million combined views to date (and counting!) creating a viral sensation! The video generated immediate buzz, creating major conspiracy theories, 50K comments, 184K shares, and tons of earned media from all over the U.S. and Latin America market. By the end of the week Netflix taught the world how to “Cry in Spanish“, and most importantly, got them talking about Orange is the New Black before the release of its fifth season.
- CLIO SILVER, “Best Social Video”—If Paquita la del Barrio, Mexican icon and Ranchera Singer, could sing Pablo Escobar a song, what would she sing? The marketing agency, Nobox, filmed the Mexican diva in a rendition of her famous song, “Rata Inmunda” exclusively. The final outcome sparked conversation and received instant gratification from fans of Netflix Original series “Narcos.”
- FOMLA GOLD, “Best Integrated Campaign” and “Best Engagement Strategy”—Gatorade 5v5 is an international tournament organized by Gatorade that fosters young talent. With individual content strategies, markets recruited participants, activated local tournaments and built followings behind their teams. Combining national pride and inspiration this strategy increased Gatorade’s relevancy and built anticipation for the UEFA Champions League Final, all while showcasing the innovation in football and sports science with Gatorade.