5W Public Relations, an award-winning and top 10 independently owned PR firm in the U.S., announced that is has been named PR Agency of Record for Luckybar, a leading children’s protein bar created to help provide better nutrition for kids everywhere. With the addition of Luckybar, 5W continues to prosper in the family and parenting space, onboarding brands that have the ability to make parenting easier and give parents peace of mind.
Luckybar was created by Founder, CEO and mom of two, Jamie Oberweger, to help provide better nutrition for children. When crafting the bars, Jamie’s goal was to create a healthy bar with real protein, minus unnecessary ingredients. Luckybars are low in sugar, carbohydrates and sodium and have no fillers, gluten or preservatives. They come in five delicious flavors, including, Chocolate Campfire, Cosmic Chocolate Caramel Almond, Crazy Coconut, Pirate Peanut Butter Chocolate and Strawberry Sandcastles.
“Year-over-year we continue to represent brands that truly make a difference in the world of parenting, whether they be companies who care about safety for children or companies like Luckybar that want to make sure all children are getting the proper nutrition they need, said 5W CEO Ronn Torossian. “As a father myself, I can relate to Jamie’s story and wanting to give all children the best food options possible. We feel that the addition of Luckybar begins another chapter in the growth and development of our Family & Parenting division.”
5WPR has well-rounded and extensive experience in the family & parenting space that elicits the development and implementation of strategic media relations. Likewise, a broad array of knowledge in the industry that allows for effective story telling that moves the dial for clients.
On the partnership, Oberweger added, “I’m very excited about working with 5WPR. They are extremely media savvy which will help continue the growth of Luckybar as a brand. I am looking forward to telling my story on why I created the bars, along with continuing to raise awareness and provide solutions for other parents to make sure their children receive the right nutrition.”
5W’s Family & Parenting practice is not only led by expert moms, but is also supported by employees with over 15 years combined experience in the space, creating the perfect combination of true professionals with unparalleled techniques to drive results for clients through key industry relationships with influencers, bloggers, celebrities and of course, media; likewise, ensuring maximum coverage by implementing integrated campaigns including PR, Digital, Influencer Partnerships and Social Media.