Social media and influencer marketing has been making headlines at the start of 2019 and will continue to account for a significant slice of marketing budgets throughout 2019 and beyond.
The PHA Group announced that its Entrepreneurs and Business team will be working with Takumi, a leading Instagram influencer marketing platform, to achieve the company’s communications aims in 2019. The press office and strategic communications brief will bolster Takumi’s growing UK business, underlining its positive reputation as a leader in the field.
The partnership will ensure Takumi leads industry conversations with a focus around ethical and transparent online marketing practices. The campaign will also promote Takumi’s recent expansion into the US market and its innovative approach to influencer marketing, including its use of technology and human consultation to successfully execute influencer brand campaigns.
Commenting on the appointment, Takumi’s Head of Marketing Annie Fong says: “The PHA Group have showed genuine enthusiasm and passion for the business and sector from the start, and we’re confident that the team will support us through what is set to be a huge year for Influencer marketing.
“We were impressed by The PHA Group’s strong journalistic ethos, strategic thinking around our challenges and aims and their previous success with profiling other fast-growing businesses in the UK and beyond.”
James Clench, Head of the Entrepreneurs and Business division at PHA, added: “Takumi is a very impressive business in a sector that is rapidly evolving and establishing itself after huge growth. We’re delighted to be working with a frontrunner in the global industry—setting the legislative and creative standards for Instagram influencer partnerships. It’s the perfect moment for Takumi to lead the conversation.”
