fbpx

Instagram Like Count Ban Spurs 5W Public Relations to Expand Paid Digital Practice

by | Jul 29, 2019

5W Public Relations, one of the 15 largest independently owned PR firms in the U.S., has announced plans to expand their paid digital practice in response to Instagram’s announcement that it is moving forward with the company’s test of hiding likes on posts to more markets around the globe.

As a leader in the digital marketing landscape, 5WPR has quickly reacted to the shift in Instagram’s strategy after determining there will be an increase for paid opportunities.

“Instagram’s plan to hide likes is a fundamental shift in the communications landscape. Influencer marketing will be profoundly different once this change takes place. Brands will expect to see increased metrics and measurement mechanisms, and there will be many other changes,” said Ronn Torossian, 5WPR CEO & Founder.  “As a result of this announcement we are expanding our paid digital practice. This will ensure our client’s brands remain strong on social despite the coming changes. PR firms, influencer marketing agencies, brands and others will all be affected by this change, and paid digital programs will see growth.”

5W’s digital marketing division is comprised of specialists within specific areas of digital media, led by PR and digital marketing veterans, ensuring all digital programs share the same results-driven and hands-on client approach that defines 5W’s award-winning campaigns. Whether working on highly focused campaigns, or integrating across platforms to build over-arching digital programs, the team combines the technical and creative expertise with the consumer-savvy and business acumen that clients have come to trust from 5W campaigns.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

7 benefits of social media for business

7 benefits of social media for business

Social media is a tool for business. It is a way to stay connected with your audience, and it can be used to increase brand awareness and drive sales. Social media is also a great way to create and share content that helps you build relationships with your audience....