The Institute for Public Relations (IPR) has released its annual report highlighting the most impactful research studies that communications professionals need to know. As industry leaders navigate complex challenges—from polarized discussions on elections and social issues to the evolving role of AI and workplace transformations—this report serves as a vital resource for informed decision-making.
The compilation features research on critical topics, including:
- AI & Technology
- Employee Retention and Burnout
- CEO Perspectives on the Future of the Workplace
- Best Practices for Speaking Out on Social Issues
The report also includes IPR Signature Studies and research from PRSA’s Public Relations Journal, providing a comprehensive overview of the latest insights shaping the communications landscape.
Key Studies Featured in the Report:
- Digital News Report: Fragmentation, Misinformation, and the Evolving News Landscape Around the World – Reuters
- How Do Americans Feel About Democracy in the U.S.? – AP-NORC Center for Public Affairs Research
- Trust Barometer: How Politics and Activism Shape Consumer Choices and Brand Loyalty – Edelman Trust Institute
- Integral Index: How Employee Experience Drives Employee Behaviors – Integral
- How Do Americans Feel about the Workplace? – Bentley University and Gallup
- How Can Employers Attract and Retain Employees? – Gallup
- How Can Leaders Combat Burnout in their Organizations? – The Grossman Group
- Employees Rising — 10 Years Later: Employee Expectations and Experiences in the Workplace – United Minds
- Bridging Leadership and Employee Views on Diversity, Equity, and Inclusion (DEI) in the Workplace – Ariel Investments
- Women in the Workplace: Tracking Women’s Representation and the Path Ahead – McKinsey & Company and LeanIn.org
- How Should Corporations Respond to Social Issues? – USC Annenberg Center for Public Relations
- What Do Journalists Expect from PR Professionals? – Cision
- What Are CEO Perspectives on the Future of the Workplace? – Fortune and Deloitte
- The State of Local News – Northwestern University Medill School
- The State of Generative AI in the Enterprise – Deloitte
- How Do Americans Feel About the Regulation and Use of Generative AI? – Pew Research Center
“This report offers valuable insights for every public relations practitioner,” said IPR Research Associate and report author Marium Abdulhussein. “Featuring research on AI, politics and media, and the future of the workplace, communicators can use these insights to address daily challenges like understanding media expectations, implementing impactful AI strategies, or combatting burnout in their organization.”
For more information and to access the full report, visit here.
About the Institute for Public Relations
Founded in 1956, the Institute for Public Relations is an independent, nonprofit foundation dedicated to the science beneath the art of public relations.® IPR creates, curates, and promotes research and initiatives that empower professionals with actionable insights and intelligence they can put to immediate use. IPR predicts and analyzes global factors transforming the profession and amplifies and engages the profession globally through thought leadership and programming. All research is available free at www.instituteforpr.org and provides the basis for IPR’s professional conferences and events.