Bullfrog + Baum, an award-winning PR and marketing agency, has been named the agency of record for top wellness leader, Canyon Ranch. Bullfrog + Baum will work closely with Canyon Ranch in developing and executing strategic public relations, while also helping to drive global exposure for the brand in the luxury wellness space.
Canyon Ranch’s rich and extensive history of providing the best in health and wellness services is recognized worldwide. The brand is renowned for featuring an integrative professional approach developed by a team of experts from integrative medicine, exercise, nutrition and other disciplines. Since Canyon Ranch opened its doors in 1979, the brand has taken on an all-encompassing approach to health and wellness, fusing all things mind, body and spirit.
“As we approach celebrating four decades of integrative wellness, aligning ourselves with the right partners is paramount to our future growth,” said Susan E. Docherty, CEO of Canyon Ranch. “Together with Bullfrog + Baum, Canyon Ranch will embark on exciting milestone opportunities as we build on our legacy of award-winning health and wellness experiences on land, at sea and in the skies.”
Canyon Ranch operates wellness destinations in Tucson, Arizona and Lenox, Massachusetts, as well as the world’s largest day spa at The Venetian and The Palazzo hotels in Las Vegas. Additionally, Canyon Ranch operates 22 Canyon Ranch at Sea wellness facilities onboard luxury cruise ships such as: Cunard Cruise Line, Oceania Cruises, Regent Seven Seas Cruises, and Celebrity Cruises.
“Canyon Ranch has been a thought leader in the health and wellness space for four decades, and we’re honored to join their team,” said Jennifer Baum, Founder and President of Bullfrog + Baum. “We look forward to further establishing Canyon Ranch as an innovative brand on the move.”
Under the direction of Canyon Ranch, Bullfrog + Baum will help to shape the future of the brand as a whole and will handle national and regional media relationships, events and strategic brand partnerships, and programming development.