Intermarket, a specialist strategic communications consultancy based in New York, announced that it has changed its brand name to Lansons Intermarket, following its recent acquisition by leading independent reputation management consultancy Lansons. The firm’s rebrand heralds the next phase in the transatlantic partnership.
“Our rebrand to Lansons Intermarket at this time reflects that fact that we’ve now brought our firms together into a cohesive unit,” said Lansons Intermarket President Martin Mosbacher. “We are eager to offer our clients a seamless package of communications services linking two of the world’s most important centers of finance and media: New York and London.”
The new brand name not only signifies the closer ties between the London and New York offices, but also the creation of a unified global team that offers clients a greater scope of services than ever before. In addition to more established corporate communications and PR services such as media relations, thought leadership and social media, Lansons Intermarket will be able to integrate surveys via Opinium, an award-winning strategic insight agency, as well as video production capabilities, to create a well-rounded reputation management service.
“The rebrand is the first step in an expansion of services we offer in the United States,” said Lansons Chief Executive Officer Tony Langham. “We look forward to a greater focus on helping organizations define their purpose and manage their reputation, as well as navigate significant periods of change and transformation.”
“In addition to our new dual presence in London and New York, both Lansons and Lansons Intermarket are members of Global Communication Partners (GCP), an extensive international network that includes partners in over 18 countries and allows us to service clients with market intelligence and PR advice on a global basis,” said Lansons Intermarket CEO Matt Zachowski. “This vast international reach allows us to continue to provide best-in-class service to our clients while remaining on the cusp of developing trends in financial and corporate communications all over the world.”
Mosbacher currently serves as Chair of GCP, while Lansons Chair and Co-Founder Clare Parsons is currently Chair of Public Relations Organisations (PROI) Worldwide.