IPONWEB, an industry pioneer and world leader in the development of customized, real-time media trading platforms and infrastructure, expands its US leadership team to focus on bringing enterprise-grade solutions to the region. This team includes: Dino Michetti, VP of Business Development, Kevin English, VP of Client Services, and Chris Muellenbach, Platform Director.
The team’s combined experience working with Fortune 500 companies in various areas of digital growth and transformation will empower IPONWEB to strengthen its offerings and service capabilities for brand advertisers, agencies, broadcasters, and digital publishers.
Introducing the team:
Michetti will play a vital role in growing IPONWEB’s visibility and generating demand among enterprise clients in the US. Prior to IPONWEB, Michetti served as SVP of customer experience and analytics at Connexions Loyalty and Epsilon where he worked with blue chip brands to develop and expand multi-billion-dollar loyalty programs. His previous experience redefining go-to-market strategies and leveraging data to drive enhanced customer experiences will be integral as he leads the IPONWEB team to identify, develop, and close new engagements with enterprise and agency clients.
English brings over 18 years of technology experience to his new position at IPONWEB, most recently as VP of Client Success at Dynamic Yield. As VP of Client Services, English will lead the development and implementation of client operations, growth strategies and market advancements for IPONWEB’s existing and new US partners. Having spent 12 years as a management consultant at IBM, English brings a high-touch and consultative approach to working with enterprise clients to evolve their product and sales strategy, roadmap, and measurement criteria.
As Platform Director, Muellenbach will work with IPONWEB clients to design advanced advertising systems that deliver against specific business needs and goals, leverage unique data assets and integrate with complex legacy systems. Prior to IPONWEB, Muellenbach held leadership roles at Pulsepoint, Conde Nast and ESPN overseeing programmatic product, yield management, and business transformation teams and initiatives. Drawing on his buy-side and sell-side experience, Chris will work alongside media owners, agencies and brands to shape solutions for immediate and longer-term goals.
Joseph Meehan, GM for North America, said of the changes: “As principals across the advertising ecosystem continue to ask for greater control and transparency over their ad and programmatic technology, it is imperative that IPONWEB evolves our product and service offerings to keep pace with and satisfy the high demands of enterprise clients. Having this new team in place accelerates that evolution and strengthens our ability to support brand advertisers, agencies, and publishers looking for advanced programmatic solutions and services.”