IPREX continues to grow amidst global pandemic with addition of Asia PR Werkz

by | Jun 25, 2020

One of the top communications agencies in Asia Pacific, Asia PR Werkz, has joined the premier international communications network IPREX. Asia PR Werkz, a strategic communications and marketing agency headquartered in Singapore, will now provide its clients with access to IPREX’s global network of communication agencies with 1,600 staff and 110 offices worldwide. Asia PR Werkz brings expertise and service to the Southeast Asia region, including Singapore, Thailand, Indonesia, The Philippines, Vietnam and Malaysia.

Anu Gupta, Director of Asia PR Werkz, said IPREX can now help the agency’s clients in key markets across the United States of America, Europe, Middle East and Asia Pacific including India, Australia, Hong Kong, China and many more.

“We decided to join IPREX not despite the dire state of the global economy, but because of it. The global nature of IPREX and its partners gives us access to a wealth of experience, knowledge and peer-to-peer support, providing us a competitive advantage,” Gupta said.

“At a time when many agencies are hunkering down and just trying to weather the storm, we are looking outward, forward, and finding opportunities, for us and our clients, and we believe that’s exactly what IPREX provides. Our clients here in this region can now benefit from this global alliance, and similarly we are looking forward to bridging that gap between Asia and the rest of the world,” Gupta said.

Led by a team of owner-directors, the agency focuses on clients in financial technology, government and public affairs, consumer and lifestyle, start-ups and education. Asia PR Werkz has won multiple awards including: Public Relations Agency of the Year (2016 and 2017), PR Awards Champion – Agency (2019) and multiple Best PR Campaigns from Marketing Magazine’s regional PR Awards.

Xavier PRabhu, IPREX Asia Pacific Regional President and Founder and Managing Director of IPREX partner PRHUB IMC, welcomed the newest Asia Pacific partner.

“The addition of Asia PR Werkz is a shot in the arm for IPREX in the region, as it now has a terrific local partner in Singapore, a major regional business and financial hub. That we are having a new partner onboard during a challenging time like this is a great testament to the value IPREX delivers to its members,” Xavier PRabhu said.

“Asia PR Werkz’s unique business model, award-winning work and excellent network in the city-nation and beyond is of great value, addition and fit for IPREX. We wholeheartedly welcome them and look forward to closely working with the Asia PR Werkz team,” PRabhu said.

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