Luxury strategy and public relations agency Issa PR has been appointed as the new Agency of Record for Grand Hyatt Playa del Carmen, located in the heart of the Mexican Riviera. The resort opened in 2015 as the only white sand beachfront full service luxury hotel on the coveted Mamita’s Beach, which is steps away from the pulse of Playa’s 5th Avenue and its restaurants, bars, shops, galleries, and nightclubs. Designed by acclaimed Mexican architect Sordo Madaleno, the striking yet sophisticated open air setting features dramatic design lines that create a modern ambiance while highlighting the greenery and coastlines along the Yucatán Peninsula.
From the young and adventurous looking to take advantage of the nightlife, art and shopping scene of Playa’s 5th Avenue, to modern families looking for hotel facilities that cater to children while visiting Mexico’s historic Pyramids, Grand Hyatt Playa del Carmen has something for everyone. Issa PR will spearhead all public relations efforts and events, as well as garner strategic partnerships while repositioning the hotel’s take on modernity and the essence of what’s cool and current.
“We are very excited to partner with Issa PR, an agency we believe shares our modern vision and approach to hospitality, luxury and culture,” said Juan Mercadante, general manager, Grand Hyatt Playa del Carmen. “Alongside the agency, we will build on our success by showcasing authentic, culturally-rich programming and unrivaled full service resort access to international travelers everywhere.”
“We are honored to join Hyatt’s prestigious roster of agencies,” said Viet N’Guyen, Founder and CEO of Issa PR. “Hyatt is an internationally recognized leader in the hospitality industry, and we are elated to be named Agency of Record for such a notable property within one of the world’s most revered and trusted hotel brands.”