Luxury brand strategy and international marketing agency Issa PR has been appointed as the new agency of record for Istituto Marangoni London to handle their fashion PR and marketing. Their first campaign is to announce their patronage with the British Fashion Council and exclusive first debut into London Fashion Week. Since its launch into the world of fashion and education, Istituto Marangoni has helped to develop abilities, grow new talent, and offers the highest quality of education throughout all nine of its campuses and beyond. Their first graduate show in September showcased the craftsmanship and vision of their students on a global scale and highlighted their support of the British fashion industry at large. Issa PR will spearhead all PR and influencer work in the UK, including securing high-profile Ambassadors and mentors, helping to organise key events and driving buzz, and visibility for their 20th anniversary next year.
Istituto Marangoni London’s debut into Fashion Week took place at Victoria House in Bloomsbury Square. 10 of the best students selected by the school showcased six designs each under the theme “Sense Datum”, Latin for enriching and expanding the senses. Zahra Ahmed Husain, Ho Hong Chang, Noam Milly Anidjar Sussman, Shanie Bellanger, Fidan Akbarova, Arina Vartanova, Guia Dell’osso, Erin Kaya, Jessica Nozato and Hannah Trauger shared their dynamic designs at the inaugural show. With its growing international network in capitals of fashion and design, this milestone allowed talented prospects to build fruitful connections within the industry. Their fresh, new perspective also allowed the school to also update its educational offers according to global market trends and demands, but with fresh eyes and from first-hand observation and participation.
BFC Patrons play a key role in supporting them to deliver significant and impactful programmes that benefit the entire industry. This year, with the British Fashion Council’s mission to actively participate in a network to accelerate a successful circular fashion, this patronage will be beneficial to the wider fashion community. The BFC exists to empower and engage all within the British fashion industry to play their part to become an industry with purpose. Through championing diversity and building a strong network, patrons will help overcome adversity facing the British designer industry.
“Istituto Marangoni London is thrilled to select Issa PR to help launch as a patron of the British Fashion Council and at London Fashion Week. Issa PR was selected for their impressive work with clients all over the world, as for their extensive experience in fashion, responsible luxury and technology for initiatives with the Metaverse. Istituto Marangoni offers the highest quality of education and provides the necessary resources for talented minds to thrive in the fashion and design industry. With Issa PR onboard, we hope to support the school goal to impact the future of fashion and the British design community”, said Valerie Berdah-Levy, London’s new School Director.
“We are deeply honoured to represent Istituto Marangoni, as it enters a new chapter in its prestige, joining the British Fashion Council and elevating the school to new heights. Its global reputation of academic and stylistic sophistication reflects the ambitious values of the school. We are excited to be a part of Istituto Marangoni’s journey as its bright future unfolds with this new patronage. We look forward to sharing new, exciting announcements and initiatives”, said Viet N’Guyen, CEO and founder of Issa PR.
Istituto Marangoni London debuted at London Fashion Week on Tuesday, 20th of September 2022 with a breakthrough collection from graduates.
About Istituto Marangoni
Istituto Marangoni was founded in 1935 in Milan as ‘Istituto Artistico dell’Abbigliamento Marangoni’ and has been a top educational choice for creatives in the worlds of fashion, art and design for over 85 years now. With four generations of students from 5 continents, it was the springboard for over 45,000 luxury professionals, including Domenico Dolce, Alessandro Sartori, Paula Cademartori, Gilda Ambrosio, Julie de Libran and Nicola Brognano. Istituto Marangoni currently welcomes about 4,700 students from 107 different countries every year in its schools in the world capitals of fashion, art and design, including Milano (School of Fashion and School of Design), Firenze (School of Fashion & Art), Paris, London, Dubai, Mumbai, Shanghai, Shenzhen and Miami. www.istitutomarangoni.com
About the British Fashion Council
The British Fashion Council network comprises a body of appointed members from the fashion industry and beyond who are instrumental in jointly overseeing, supporting and advising on key issues facing the British designer industry. The British fashion industry has a reputation for leading in creativity, innovation and responsible business and despite a challenging year for many, the fashion industry proved its resilience and adaptability. The British Fashion Council strengthens British fashion in the global economy as a leader in responsible creative business by convening the industry to creative positive change. They activate through the BFC Foundation, the Institute of Positive Fashion and events such as London Fashion Week and The Fashion Awards. Find out more at https://www.britishfashioncouncil.co.uk/.
About Issa PR
Luxury and philanthropy brand strategy and PR agency Issa PR is co-headquartered in London and New York with team members across the US and Europe. Creating captivating campaigns and thoughtful dialogue, Issa PR represents luxury fashion, art, entertainment, philanthropy and social good clients. With over 15 years’ experience traversing the luxury, lifestyle and philanthropy industry, the dynamic team is comprised of a global network of experts, influencers and leading-edge creatives. Clients have included: Absolut Elyx and Absolut Masterbrand, Vogue Italia, Def Jam Records, Warner Bros. Records, Davidoff Cool Water, and The
United Nations. For more information, visit www.issa-pr.com or follow Issa at @IssaPRofficial on Facebook, Instagram and Twitter.