J. Walcher Communications (JWC), a top San Diego marketing and communications agency, won Silver and Bronze Awards at the 2021 American Advertising Awards – San Diego Competition for their campaign for the County of San Diego and Multicultural Health Foundation’s “Together Against COVID,” campaign focused on providing accurate, consistent and timely COVID-19 information to the African American/Black communities of San Diego County.
The Silver Award was given to JWC in the “Corporate Social Responsibility Billboard/Poster” category and the Bronze Award in the “Television Corporate Social Responsibility” category, both for the “Together Against COVID” campaign.
The campaign, developed as a “disruption awareness campaign” features a series of outdoor, radio/TV commercials, print and out-of-home advertising promoting awareness, resources and information about COVID-19 to San Diego’s African American/Black community.
“We wanted to get away from the messages that were starting to fall on deaf ears – the importance of social distancing, mask wearing – by tying our campaign to social justice issues. Doug Moore and Robert Borges, our creative director and copywriter, respectively, dug deep into the issue to create a campaign that got attention and drove people to a website for more information,” said Jean Walcher, president of JWC.
The American Advertising Awards – San Diego Competition is the local advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising in both local and national markets.
ABOUT J. WALCHER COMMUNICATIONS (JWC)
Celebrating 20 years in business this year, J. Walcher Communications represents an array of local, regional and national clients in industries including hospitality, real estate development, nonprofit and association, sports/entertainment, professional services and more. Services include media and community relations, social/digital media, branding and messaging, advertising, crisis communications, media training and content creation. The company was named by Forbes as one of the “Best PR Agencies in 2021.” For more information, visit www.jwalcher.com or call 619-295-7140.