Jaffe Raitt Heuer & Weiss, P.C., a leading Michigan business law firm that has a long history of helping businesses succeed, has selected Bianchi Public Relations, a metro Detroit public relations (PR) agency with deep media relations and communications experience, as its PR agency of record.
The announcement was made by William Sider, CEO of Jaffe, and James A. Bianchi, PR agency president.
Bianchi PR will help Jaffe with media relations around its key business law growth areas – including entrepreneurial start-ups, technology, real estate, estate planning, intellectual property, privacy and data security, mergers and acquisitions, and nonprofits – as well as promote the law firm’s upcoming 50th anniversary and related future-focused activities.
Based in Troy, Mich. and celebrating its 25th anniversary this year, Bianchi PR pioneered the proprietary Social Media Use by Professional Service Firms (SMUPS) study. The study analyzed how the top Detroit law, accounting, engineering service, staffing and architectural firms use social media platforms and identified issues and opportunities for local professional service firms.
Adriana Van Duyn, a PRSA-accredited professional and a 13-year veteran with Bianchi PR, will direct the firm’s work for Jaffe as account supervisor.