fbpx

Jason Meyer Rejoins APCO Worldwide as Director

by | Dec 8, 2017

Jason Meyer, a digital communications and brand strategy expert, has rejoined APCO Worldwide, announced Evan Kraus, global president and managing director of APCO’s Washington office. Meyer returns to APCO as a director after spending two years with Marriott International.

“Today, brands face unprecedented expectations from society,” said Kraus. “At APCO, we’re committed partners that have a deep understanding of this challenging environment and the mindset to navigate difficult issues. Jason’s expertise in branding, digital communications and employee engagement matches that profile and strengthens our team. We’re delighted to welcome him back to APCO.”

In his most recent role as a senior brand manager for Marriott International, Meyer developed and implemented the hospitality giant’s global digital strategy to identify, engage and retain talent and supported its employee engagement strategy. He also oversaw the development of an artificial intelligence technology to directly engage job seekers across the world and drove the content and distribution strategy for Marriott’s global email marketing campaigns to enhance talent acquisition.

APCO’s research indicates that employees are the greatest untapped opportunity for companies to improve their overall brand perception and adapt to disruption. Meyer’s addition enhances the firm’s capacity to help corporations tap into this resource, as seen through APCO’s digitally-infused Inside Out employee engagement offer, which positions digital tools at the core of strategies to help brands inspire employee advocacy and foster trustworthy word of mouth support.

Prior to joining Marriott, Meyer spent nearly six years with APCO as a leading digital and brand strategist in the firm’s Washington office. He worked across several of APCO’s prominent client accounts, and played a major role in the firm’s successful support of the United Nations Foundation’s Shot@Life campaign.

“I’m very excited to have the opportunity to return to APCO,” said Meyer. “The leadership caliber and vision of the team in D.C. created the environment in which my return makes sense. I look forward to adding to the firm’s collective expertise and helping brands navigate and thrive in today’s complex global business environment.”

A communications industry veteran, Meyer previously worked for Ogilvy Public Relations, Edelman and Becker Communications before first joining APCO in 2010.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

How HR employee management software can improve your PR results

How HR employee management software can improve your PR results

The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a...

5 tips for PR to better incorporate technology

5 tips for PR to better incorporate technology

Technology has drastically changed the public relations field over the last several years. The rise of social media has given PR professionals new tools to reach and engage with their audiences. At the same time, new technologies have made it easier for journalists...