CHICAGO, IL (September 7, 2023) – Zapwater Communications is pleased to announce the promotion of Jennifer Lake from Executive Vice President to Chief Strategy Officer. This move underscores the agency’s commitment to growth and strategic advancement in the PR, influencer marketing, and social media sectors.
In her new role as Chief Strategy Officer, Lake will continue to drive all new business development across the agency’s three offices. Her role will include serving as a strategic advisor and finding opportunities for the expansion of the agency’s services, including new focus areas to support the agency’s world class client roster.
Jennifer’s significant contributions to the agency over the last decade have played an integral role in the growth and expansion of the agency. Moreover, her leadership in business development has allowed Zapwater to continue to grow and remain an innovator within the communications industry.
“Jennifer’s dedication and commitment to our agency over the past decade cannot be overstated,” explained David Zapata, CEO and founder of Zapwater Communications. “Her promotion is both a recognition of her past contributions and a clear indicator of our agency’s direction towards the future. I am incredibly grateful for her partnership and friendship, and I look forward to our continued journey together. I am confident with Jennifer as Zapwater’s CSO, she will continue to propel the agency forward and help our small but mighty agency redefine the industry landscape. Under Lake’s strategic guidance, our agency will continue to innovate, expand, and achieve greater milestones.”
